The Marketing Blender

DECEMBER 16, 2019

higher open rates and 152% higher click-through rates than non-automated marketing messages. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. In fact, automated emails average 70.5% 2020 B2B Marketing Trend #2: Data Reporting and Visualization.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

The Marketing Blender

DECEMBER 16, 2019

higher open rates and 152% higher click-through rates than non-automated marketing messages. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. In fact, automated emails average 70.5% B2B Marketing Trend #2: Data Reporting and Visualization. Content is king.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Envy

MARCH 4, 2021

Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. Take particular notice of general KPIs like open rate, click-through rate, and conversion rate.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

DemandBase

MAY 7, 2020

But any sales rep who has followed up on a lead knows that sometimes, the person on the other end only completed the form for the free coffee, the white paper, or some other type of enticement. At least that’s what Marketing told us. We used to say, “It’s a numbers game.” We’d say, “Every no is one step closer to a yes.”

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

Email Campaigns 92

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 92

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Content4Demand

AUGUST 4, 2021

Product-focused white papers and E-books come at the end of the buyer’s journey, when they’re ready to make a decision and weighing their options. Go beyond open rates and downloads to gather as much information as possible about how your content is performing. Image courtesy of Demand Gen Report.

B2B 52

B2B Burn Rate Content Buyer Personas 52

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI).

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Track metrics like open rates, click-through rates and conversion rates to see what’s working and what’s not.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

Opt Intelligence

OCTOBER 25, 2020

A lot of research has been done on the words and phrases that get more email opens. It’s a very scary surprise to open an email promising a “free white paper” or “sneak preview” to find nothing of the sort. Avoid a smiley face leading to scary-low open rates by segmenting and testing a small portion of your list first.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Customer Experience Matrix

MAY 18, 2010

These could offer a book, Webinar, white paper or something else; what matters is which value proposition is more attractive, which would be measured simply through the open rate. My initial thought is an a/b test of email headlines, one offering "quick and easy ways to improve your marketing measurement" (i.e.,

Open Rate 120

Open Rate Paper Tagging Display 120

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Writing on the Web

JANUARY 19, 2012

What email promotional subject lines got the best open rates? Which email newsletters titles got better open rates ? Which white paper or special report got good download rates? Which posts generated the most comments? Checkout this previous blog post for Subject Line Tips ).

Planning 100

Planning Marketing Plans Content Marketing Content 100

The Point

JANUARY 27, 2016

Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc. The results were dramatic. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Liveintent

SEPTEMBER 8, 2021

While there’s nothing wrong with a standard offer, like free shipping or 10% off the first order, pairing those types of offers with something like a free eBook, white paper, video, or access to a community will help connect your brand’s story to the prospect or customer in a more meaningful — and lasting — way.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Tiecas

OCTOBER 30, 2023

That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc. You can monitor open rates, click-through rates, conversions, and other key metrics to see how your campaigns are performing.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

thePoint

JANUARY 23, 2020

white paper, brochure, catalog, video, price sheet) with that pitch. Real-time dashboard provides visbility to number of product pitches sent, number of unique prospects receiving pitches, number of documents sent and open rate on collateral (can drill down in each specific area). Pitch Organization.

Effectiveness 52

Effectiveness Marketing Automation Services Tools Open Rate 52

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Nothing else really matters.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails. Email tools that integrate with CRM systems, and understand metrics like open rates, click-through rates, and more open the door to advanced functionality and scalability.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Valasys

MARCH 13, 2023

This approach can result in segmented email campaigns with open rates 14.3% higher and click-through rates 100.9% A re-engagement email can be sent if a user has not opened or clicked on your emails in a while. Monitor your email metrics, such as open rates, click-through rates, and conversions.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Biznology

OCTOBER 21, 2016

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions. and invite them to join our LinkedIn group for even more content.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Email Open Rate & Other Engagement Metrics. What Are Virtual Events & Do They Work? – Total Net Attendees.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

The ABM Agency

MAY 16, 2023

Benchmarking Engagement with Emails & Webinars To measure success in creating custom journeys for decision makers within an ABM campaign, it is important to benchmark engagement metrics such as email open rates, click-through rates (CTR), time spent on web pages, or content downloads.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Leadspace

DECEMBER 13, 2018

White Paper: Considering Intent Data? The results speak for themselves: Improved email open rates 60%. Doubled email reply rates. 5 Things You Need to Know First. Don’t take our word for it though. Increased outbound Sales pipeline 10%. Better quality target accounts for ABM. Drastically” faster sales cycles.

Marketing AI 48

Marketing AI Intent Data Intent Lead Ranking 48

Vidyard

JUNE 3, 2015

The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. If it’s about a white paper, encourage them to download it. Video is exciting, and tells a story in a quick, engaging manner, in a way that other formats just can’t match.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

NetLine

OCTOBER 17, 2019

I realized that this title with ‘101’ performed really well, not only for the downloads, but also for a good engagement rate on social media and better open rates on emails. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

Biznology

OCTOBER 24, 2013

White papers. Key measures: leads, high email open rate, requests for demonstrations, webinar registration, subscriptions. This level creates awareness of your product or service. You can do so with the following content: General information blogs. How-to videos. Endorsement. Press releases. Social media. Case studies.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

New North

MAY 8, 2023

Track key performance indicators: it’s not as simple as tracking open rate anymore (thanks, Apple), but you still want to track the performance of your campaigns using business email tools. The other highlighted series pumps up their long-form value-add content, like ebooks and white papers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. A well-designed newsletter increases open rates, readership, sharing, and new subscribers. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Madison Logic

AUGUST 31, 2023

Drive More Engagement with Existing Known Accounts (Middle of Funnel): Consider content syndication for webinars, white papers, and eBooks to deepen engagement and trust in your solution. Accelerate Qualified Opportunities: Focus on engagement metrics like content downloads, email open rates, impressions, and website visits.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DealSignal

MAY 8, 2023

This can include case studies, white papers, videos, and other types of content that showcase your solution’s capabilities and benefits. Track and analyze your results: Monitor your email open rates, click-through rates, and conversion rates to see how well your campaign is performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

The Point

SEPTEMBER 12, 2013

Generally speaking, successful subject lines give the reader a clue as to what the offer is (a white paper, webinar, eBook, etc.) Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates. But action verbs (Download, Register) often work well also.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Webbiquity

FEBRUARY 16, 2016

80% report their efforts are only “slightly” or “somewhat” effective; just 16% rate their efforts as “very” or “extremely” effective. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. MediaPost ). MediaPost ). Email Monday ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sana Commerce

MAY 19, 2022

Email analytics can include data about the size of your email list, email open rates, click-through rates, unsubscribes, and more. White paper. E-commerce analytic tools. Supply chain management in e-commerce: Enabling B2B online revenue acceleration. Top 5 e-commerce manufacturing trends to watch in 2021.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52