Litmus

MAY 18, 2020

The truth is, email can (and should) shape nearly every marketing decision—if you know where to look. It allows us to see which campaigns and—more importantly—which content is resonating with our subscribers and share it around as needed. Like so much in email marketing, it all depends…. Where email content is driving people.

Webinar Metrics 47

Webinar Metrics Email Marketing Planning Budget Programs 47

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 88

Paid Content Distribution Top of Funnel Webinar Metrics 88

Webbiquity

FEBRUARY 20, 2018

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. in a paid click, and 35% in no click. (

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win?

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Envy

APRIL 30, 2020

Strong B2B content has the power to boost lead generation, increase conversions, and even raise lifetime customer value, yet most B2B companies struggle to achieve success with the content they create. At the same time, 94% of companies have difficulty seeing any real ROI on their B2B content marketing.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. In this article, I’ll suggest a few types of content that are efficient in different stages of the customer journey, starting with interactive content.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

SmartBug Media

JULY 6, 2020

There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With Your email should be personalized and share quality content.

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Sage Marketing

OCTOBER 18, 2023

One of the most critical aspects of building a successful startup is crafting effective marketing strategies that can help you gain visibility, attract customers, and drive growth. Without marketing no one will know about the innovative solution you invented, and no one will know its benefits and capabilities.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Optinmonster

DECEMBER 12, 2022

Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. Let’s get started!

Top of Funnel 80

Top of Funnel Marketing Funnels Examples Content Marketing 80

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win?

Paid Content 52

Paid Content Work Management Content Marketing Marketing Management 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. Most surveys on the topic of B2B email marketing, for example, lump multiple offer types (Webinars, white papers, demos, free trials) into the same single reporting bucket, which renders the cumulative data meaningless.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here. Marketing funnels are extremely specific to your niche & sector.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Sage Marketing

APRIL 11, 2023

Gaviti is an accounts receivable collections software created to help collections teams get paid faster. Back in 2020, After conducting extensive research, Danna realized that they needed a comprehensive solution for managing their marketing and sales efforts to enhance customer relationships and drive business growth.

Hubspot 52

Hubspot Work Management Marketing Management Marketing Automation Services 52

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Hinge Marketing

JUNE 8, 2016

It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. 2) Social media followers.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Vidyard

JANUARY 5, 2017

Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Content4Demand

AUGUST 7, 2020

Influencer marketing has been a hot topic in B2B for the past few years, and we’re seeing some interesting trends with our own clients. Here’s a recap of that conversation with Tonya Vinas , VP of Content Strategy and Services; Alicia Esposito , Senior Content Strategist; and Brenda Caine , Senior Content Strategist at Content4Demand.

Top of Funnel 104

Top of Funnel Work Management Webinar Metrics Marketing Management 104

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Content marketing is a numbers game.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. Reading time: 10 minutes. Reading time: 10 minutes.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

ClearVoice

APRIL 9, 2020

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. It’s on the mind of every marketer, but when it comes down to it, what should we actually be creating? You know why you need content. What kinds of content types should you create? We can do better!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. Defining inbound marketing and the role of content.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As a result, static, text-heavy content isn’t enough on its own. Click To Tweet.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Valasys

JULY 25, 2019

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45