Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SendX

NOVEMBER 12, 2020

It’s an ego crusher, and the last thing you want to do when trying to pitch a sales offer is hurt a prospect’s ego. Unless your prospects believe you’re genuinely interested in connecting with them and can help them prosper, you’re not likely to get your email opened. it’s still not enough if you want to make a sales offer.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

PureB2B

MAY 30, 2022

If you haven’t caught your lead’s attention within that time frame, you’ve lost an opportunity. Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. All tactics lose effectiveness over time.

Practices 62

Practices Examples Best Practices Open Rate 62

ClickZ

JANUARY 5, 2021

These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking. The open-rate key performance indicators (KPI) are becoming increasingly unreliable. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Vision6

APRIL 25, 2023

But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate? This increased engagement is due to subscribers being more receptive after signing up.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SendX

FEBRUARY 26, 2021

Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? It should catch people’s attention and give them a reason to open your emails. Give them a way forward.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Zoominfo

APRIL 16, 2019

For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. To add to that, this type of content often gets flagged as spam. Industries. Company sizes & revenue.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. Avoiding Spam: Gmail will monitor and enforce a spam rate threshold.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

PureB2B

MAY 30, 2022

If you haven’t caught your lead’s attention within that time frame, you’ve lost an opportunity. Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. All tactics lose effectiveness over time.

Practices 48

Practices Examples Best Practices Open Rate 48

Lead Forensics

FEBRUARY 22, 2024

And even more effort and commitment is then needed to filter out the genuine prospects and effectively nurture each one of them along the sales process, towards a purchase. For some B2Bs, this is seen as their final opportunity to have a go at warming them up. The post Is There Ever Such A Thing As A Dead Sales Lead?

Sales Leads 52

Sales Leads Lead Ranking Lead Scoring Allocation 52

Vision6

NOVEMBER 2, 2023

Increase frequency before an event It kind of goes without saying that if you’re hosting an event, a flash sale, or a time-sensitive promotion, you want to be all over your email strategy. How to optimise emails for better open rates? If you notice declining open rates, consider sending fewer emails.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

That presents an opportunity for your brand to capitalize on and develop trust with audiences which lead to stronger relationships and better customer experiences. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SalesIntel

APRIL 17, 2024

Sales Emails: Email marketing aims to drive revenue, necessitating sales, and conversion-focused emails. Automation allows you to enhance your sales emails through limited-time deals, exclusive offers, or persuasive sales copy. Client Ascension’s B2B agency program demonstrates effective sales email strategies.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Navigate the Channel

JANUARY 3, 2024

If you offer a flash sale, or “Today Only” promotion, and you haven’t accounted for when your customers’ days start and end, you’ll get some pushback. According to this fun little take on the edible Spam , many people remain fans of spam, but not the email kind. Neglecting this can lead to lost opportunities.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Are there other emotions that might be better at encouraging your audience to open your emails? Avoid title case.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Sharpspring

MAY 26, 2020

It’s also possible that your list contains a high number of role-based email addresses, such as sales@, info@, etc. Once the email gets to your contacts’s inbox, half the battle is getting them to open it. A lot of factors might impact your open rate. Read more about Subject Lines That Convert.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. Check email spam scores. The spam score feature uses AI to analyze the content of each marketing email message.

Marketing AI 102

Marketing AI Lead Ranking Lead Scoring CAN-SPAM 102

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. Your data source should include your transactions for clicks, searches, website registrations and sales interactions.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Avoid Bulk Sending Caps and Spam Filters.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Valasys

OCTOBER 10, 2023

Whether it’s a flash sale, a limited-time offer, or a simple reminder, mass text messaging allows businesses to deliver their message directly to the palm of their customers’ hands. High Open and Response Rates Mass text messaging boasts high open and response rates compared to other marketing channels, such as email.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing & Strategy Marketing Strategy 97

Vision6

JANUARY 16, 2023

This could be early access to a sale, a new product release, or even a competition. SMS also has a 98% open rate , while email has an average open rate of around 20%. This is why they offer the ideal channel to complement time-sensitive email campaigns like flash sales. Flash sales or new releases.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Avoid Bulk Sending Caps and Spam Filters.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

SalesIntel

APRIL 26, 2021

Let’s face it, keeping the sales funnel full isn’t easy. And, if you’re like many of your counterparts, you spend hours each week creating sales outreach emails that receive less than optimal results. Giving Your Sales Outreach Emails a Boost. Giving Your Sales Outreach Emails a Boost.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

PureB2B

MAY 30, 2022

This method is smart because it gives you the opportunity to learn about the marketplace and the companies that fit into your target niche. There might be companies you missed, opportunities you didn’t consider, or accounts for which you can’t find updated contact info. Drive more sales and growth. Expand your reach.

Buy 62

Buy Burn Rate CAN-SPAM Vendors 62

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Ready to capture the opportunity? Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Boost open rates with these tips: Review deliverability best practices. What is your open rate? Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Avoid Bulk Sending Caps and Spam Filters.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Optinmonster

JANUARY 26, 2023

For example, pumping tons of traffic to your site is meaningless if you don’t have an effective sales funnel in place. We’ll cover how to improve conversion rates for each part. Many email providers will move messages from unfamiliar email marketing services to different sections or even to the spam filter.

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Work Management 91

Scoop.it

JULY 12, 2022

It boosts customer engagement, increases brand awareness, and as a result, generates more sales. Studies have shown that the most critical factor in an email’s open rate is whether or not the sender is trusted. The last thing you want is all of your emails going directly to a spam folder. Image Source ).

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Ranking 92

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. The CAN-SPAM Act is serious.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Envy

FEBRUARY 13, 2021

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119