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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Top 10 Email Marketing Tips for Financial Services

SendX

Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Because of this, you may not be able to tell who opened your emails and when via Apple Mail. This brings to mind the European Union’s General Data Protection Regulation (GDPR) which gives people the right to remove their personal data, therefore anonymizing it to marketers. Is the open rate dead? Automated nurture flows.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

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Deliverability terminology you need to know

ConvertKit

Methods to help ensure that the person sending the email is who they say they are. Opens are tracked using an invisible pixel embedded in the email. If the pixel is “loaded”, an open is logged. Open rate is typically calculated by # opens / # deliveries. Click rate. Jump ahead. Blocklist.

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Top 4 takeaways from Deliverability Defined season 2

ConvertKit

In season 2, we went beyond the basics, looking at the complexities of email and (hopefully) proving that inbox success has more to do with the person receiving your emails than a robotic, spam-resistant recipe. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Pullquote. (21:42)

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How to grow your email list for free in 2021

ConvertKit

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. You can see that and send a different email they might open instead! ). Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

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