Webbiquity

MAY 2, 2016

Welcome to the Best Online Business Tools series! Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results.

Tools 100

Tools Best Practices Business Stats 100

Webbiquity

JUNE 14, 2016

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Sample review: “From breaking up your text with shorter paragraphs to using lists to add more whitespace, content online has to be easy to scan and read. Google Review Count: 2,210,000.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

DECEMBER 10, 2012

While wonderful classic British humor, it’s the opposite of a productive online strategy. When prospective buyers are searching online for information about whatever it is you sell, or about solving the kinds of problems that your products and/or services are designed to alleviate, your brand should be as widely seen as possible.

PR 100

PR Marketing Management Social Media Optimization 100

Webbiquity

FEBRUARY 10, 2013

With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. This is where ORM, or online reputation management , comes in.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. This post originally appeared on WPOinc. Business partner (e.g.,

Domain 100

Domain Trade Show PR Press 100

Webbiquity

JANUARY 16, 2018

As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts. Especially if your business is online, using pricing optimization tools, like Upstream Commerce ’s retailer price comparison software can provide you with a competitive edge.

Pricing 81

Pricing Price Work Management Marketing Management 81

Webbiquity

SEPTEMBER 1, 2016

By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Indeed, to best engage global consumers, brands need more than online linguistic fluency. Celebrants go online at atypical times. They also need cultural fluency.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 28, 2012

The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company. Business owners need to find a balance between addressing unhappy customers through online reviews and ignoring trolls just out to cause trouble or get something for free.

Marketing Management 100

Marketing Management Branding Brand Identity Word of Mouth 100

Webbiquity

MARCH 10, 2016

Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn.

Ad Building 100

Ad Building Branding Brand Identity B2B Thought Leadership 100

Webbiquity

OCTOBER 11, 2022

Your website is the foundation for digital product branding and the core of your online brand visibility. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Incorporate Online Advertising. Keep Your Website Updated. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Some may not even tag your brand while talking about their problems online. You may want to use online spreadsheet tools to easily track and organize your keywords. Through social listening. Monitor brand mentions.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

JANUARY 2, 2013

Social media now accounts for 18% of all time spent online, and the average American spends 6.9 Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Pinterest ranks as the #1 “family and lifestyle site” for moms – ahead of Disney Online.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Take Online Courses. Online education sites like Udemy and Coursera offer thousands of courses online.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

AUGUST 4, 2020

GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. However, engaging with prospects and establishing meaningful relationships with them online can be challenging. Guest post by Darko Dodig. Image credit: Andrea Piacquadio.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

JULY 30, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Your web presence will be the core of your event marketing strategy (particularly for online events).

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

APRIL 14, 2020

Online Event Plans. Tech marketers are significantly more likely (80% to 60%) than non-tech B2B marketing pros to move some or all of their planned live events online. However, tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media. Disposition of Live Events Budgets.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Provide complete access to your event, whether online or offline, by making your technologies compatible with assistive tech. Online forums. Direct messaging.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How automated social media responses make online introductions as awkward as junior high.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

AUGUST 15, 2011

Using this approach, all of your online and offline content—and the tools produced for salespeople—will resonate with customers. You will create marketing and selling tools that make it easy for them to take the next step in their buying process, encouraged by what they see as they go.

Barriers 100

Barriers Buy Social Media Paid Search Agency 100

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. Influencers are people with a large following on social media or other online platforms.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

NOVEMBER 8, 2022

When this happens, you can use free image upscaler tools available online. There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 24, 2023

In contrast, companies like reMarkable and ONYX BOOX have lost sales and damaged their brand reputations by almost willfully ignoring inquiries on social media and online brand monitoring (a.k.a. When prospective customers have a near-personal encounter with a product online, they are more likely to convert. social listening”).

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

AUGUST 7, 2020

The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. More people are staying indoors and choosing to shop online.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

MARCH 10, 2022

Pay Attention to Your Brand Online. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. With that in mind, your online brand image should establish a connection with your target audience, reflecting your brand’s values and what you post online.

Spending 327

Spending Branding Brand Identity Top of Funnel 327

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

MARCH 17, 2021

A few reputation management areas to focus on include: Online trolls: Online trolls often seek to damage a business’s reputation, spreading fake negative reviews and comments on social media. With the help of Prowly, you can create online newsrooms, and share access to projects, to improve collaboration.

PR 272

PR Trends Ethics Public Relations 272

Webbiquity

JULY 28, 2020

Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. If you are less than thrilled with your current remote meeting tools, or are just curious about the emerging alternatives, check out these 16 tools for online meetings and videoconferencing. Google Meet.

Enterprise Management 322

Enterprise Management Work Management Marketing Management Video Marketing 322

Webbiquity

JUNE 21, 2022

This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems. It has also been shown that most consumers check online reviews of any business they consider doing business with. Over to you.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Webbiquity

MARCH 21, 2021

However, as the nature of the industry changes and more people subscribe to financial services online, PPC is becoming a lot more important. The majority of these new investors engage with investment platforms and other financial services online, so PPC is a great way to generate leads. The Legal Industry. The Retail Industry.

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. Using the right keywords enables Google to rank your content on the basis of relevance to the searches users carry out online. Guest post by Juno Yates. Image credit: cottonbro on Pexels. Keyword Density.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Here are nine helpful strategies. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

OCTOBER 25, 2021

A careful mix of online and print marketing is ideal to get your business in front of the right people. Online and offline marketing tactics need to be integrated to produce optimal maximum results. Compared to online marketing, a poster provides you with a credible advertising solution. But that would be unwise.

Creativity 284

Creativity Business Banner Ads Banners 284