Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. That’s how it started.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

AUGUST 27, 2020

Ann is very active across her social media accounts, many times taking the time to personally interact with her followers. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . Seth Godin. Rand Fishkin. Joe Pulizzi.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

ConvertKit

FEBRUARY 16, 2021

She built Blogging for Devs —a niche newsletter and a thriving paid online community. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Things they asked me were second nature to me, but a completely new world to them, and I became their go-to person for blogging advice,” Monica adds.

Communities 76

Communities Newsletter Blogger Landing Pages 76

QuanticMind

OCTOBER 9, 2023

Consumers today want trustworthiness, personalization, and more control throughout their buying journey. In essence, creating personalized experiences matters now more than ever before. million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind. What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Personalized Marketing. Buzz Marketing. Campus Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ConvertKit

MAY 28, 2021

Or you could give them a personalized discount code or access to your latest ebook , for example. There are lots of ways you can encourage folks to drive word-of-mouth signups. SparkLoop is a referral tool for newsletters that allows you to incentivize signups to your email list. Twitter is another solid option.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Convince & Convert

JULY 23, 2015

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations.

Paid Search Agency 144

Paid Search Agency Companies Word of Mouth Social Media 144

KoMarketing Associates

JULY 24, 2015

Today’s consumers are seasoned internet users who are not only using it for business, but also several times per day for their own leisure and personal projects. Have you used the same email templates, newsletter themes, or media kit for decades? Sleek Design / UX. Fun, Forward-Thinking Campaigns. Improve Your Company Culture.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. Activate social sharing options in your email newsletters. Present new platforms for interactions.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Hubspot

MARCH 29, 2018

Send Email Newsletters. Network at In-Person Events. Add a link to your business' website on your Facebook, Twitter, and Instagram profiles, as well. Send Email Newsletters. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter. Network at In-Person Events.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It's proof that word of mouth advertising is still one of the most effective forms of advertising.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

BenchmarkONE

FEBRUARY 1, 2023

Ultimately your agency should have at least one person in each of the following core departments: Sales Marketing Accounting Finance Product development Operations/administration Legal You’ll also need to figure out a compensation model for your staff. The power of referrals and word of mouth is incredible.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Optinmonster

FEBRUARY 23, 2022

Plus, people are more likely to sign up for push notifications because it is a 1-click optin without giving any personal information. So, you can have them share your social media pages, sign up for your newsletter, refer friends, leave blog comments, and more. Referral Candy is like that, only on a personal level.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Hubspot

JUNE 11, 2019

Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. Demo signup links will be shared in webinar follow-up emails, newsletters, and on the website. Those entering demos will make contact with a direct sales/support person. Make a table like this one below. Type of Content. Promo Strategy.

Planning 77

Planning Template Marketing Plans Top of Funnel 77

ConvertKit

NOVEMBER 20, 2020

Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. You can include personalized salutations and closings, and you can ask for a response. You can personalize everything. Twitter: Tweet. Image via Dave Pell’s Twitter.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

EveryoneSocial

FEBRUARY 8, 2021

Are you seeing more clicks from LinkedIn than Twitter or Facebook? But as you generate more “likes” on your posts, this can help more people gravitate towards it and help the content show up higher in people’s personal feeds. Word of mouth marketing online is massive, and this shows you are building some brand awareness online.

Social Media 106

Social Media Media Top of Funnel Work Management 106

Content Standard

NOVEMBER 2, 2018

The first social media algorithms were pretty basic—posts were displayed in chronological order or prioritized based on what a person “liked” or removed from their feed. Today, algorithms are constantly adjusted in order to encourage more person-to-person content. Personalize. The Elusive Algorithm.

Social Media 109

Social Media Media Word of Mouth Content 109

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Do they “like” you on Facebook? Tap into your customer advocates.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? If someone signs up to follow your company on Twitter, when you tweet will that person see it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. Takeaway: One way to drive millennials to your blog is to turn blog newsletters into loyalty rewards programs that give subscribers access to exclusive posts or content in exchange for signing up.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Hinge Marketing

MAY 20, 2019

The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. Word of mouth. What do you mean - I can’t see its real impact? Of course I can. Online communities eg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

DECEMBER 19, 2017

Whether you’re the one landing the first sales call or helping a rep land it, leveraging personalized content can help start that important conversation. For example, Mobile application NoWait used personalized content as the foundation of their product launch. To date, the app is used in more than half of the companies they targeted.

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

Convince & Convert

JANUARY 25, 2016

My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. The example respondent above commented that they aligned themselves with a brand that had similar personal beliefs. Get our Definitive email newsletter. Corporate Responsibility. “My Social Media. “I

Brand Identity 99

Brand Identity Branding Loyalty Word of Mouth 99

Integrated B2B

NOVEMBER 7, 2019

This curated content should clearly express your unique selling points and needs to be distributed via multiple channels such as your website, social media accounts, third-party sites, newsletters and blogs, to name a few. It’s basically word of mouth. Examples include Facebook, LinkedIn, Twitter, Instagram, and others.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. After all, every yoga teacher knows that yoga studios need to form personal relationships with their students to keep them interested in yoga.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. This is your opportunity to personalize the redirect path as much as possible.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

ConvertKit

NOVEMBER 4, 2020

Future plans for continued newsletter growth. The real goal of a creator’s newsletter. As a full-time freelance writer, my newsletter is all about teaching what I know, having a place to write in my own voice, and most importantly: building personal connections with my subscribers. Create your free newsletter.

Newsletter 88

Newsletter Opt-out Opt-in Top of Funnel 88

seo.co

APRIL 1, 2021

That’s like saying that when a person is hungry they have to buy food. These can be anything from short blurbs about your business on Twitter , to posts about a particular topic, like reminding folks to get their flu shot during flu season. Think of it as the internet version of word-of-mouth advertising.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay! link] jaybaer I know.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. Then Linkedin.

Social Media 115

Social Media Media Paid Search Agency PR 115

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121