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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Many are wary of filling out forms and sharing their information on websites. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Is there a compelling benefit to filling out the form?

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

If you’re teaching a specific method to your readers and you want to encourage your readers to take action, your content upgrade could be an Excel worksheet or a template. That’s why people love them and easily give out their emails in exchange for it. Content upgrades can take many forms.

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How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience

ConvertKit

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. How Cara Chace uses Pinterest opt-ins to grow an engaged email list. Now she’s figured out how to turn her Pinterest traffic into a hands-off email list growth machine. Image via Pinterest.

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The truth about newsletters

Jackie Walts

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Do your best work on your newsletter.