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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. Unlike traditional mail, email was relatively free.

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6 Email marketing templates that drive results

Sprout Social

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. How email templates accelerate marketing efforts.

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How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience

ConvertKit

How Cara Chace uses Pinterest opt-ins to grow an engaged email list. So I created a free PDF opt-in about the nine things your social media manager should be doing (this was before I niched into Pinterest). Everything I pin on my Pinterest leads to a blog post or a landing page with an opt-in that builds my list.

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The truth about newsletters

Jackie Walts

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Do your best work on your newsletter.