Act-On

FEBRUARY 16, 2024

Focus on nurturing your silent prospects Obviously, you want to focus on the prospects taking action and proactively moving through their buyer’s journey, but what about the prospects who won’t budge? 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough. Ask for feedback.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Salesforce Marketing Cloud

MARCH 19, 2024

Algo adopted a large language model (LLM) to help onboard new CSRs faster. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Enter retrieval augmented generation, better known simply as RAG.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. Dig deeper: New report shows enterprise email marketers embrace AI 3.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. Dig deeper: Why we care about loyalty marketing Loyalty tactics. Why we care.

Buy 110

Buy Brand Identity Branding Loyalty 110

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. The enabling AI tools we use, Crystal Knows and xiQ, can quickly determine an individual’s personality using DISC segmentation.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 122

Martech

APRIL 15, 2024

What will they tell their friends or colleagues about their experience — will they even mention it? And who knows where OpenAI’s Voice Engine will eventually take us? Do you think customers will talk about how they were “wowed” by their AI experience? He asked us what we were hoping to get out of our vacation.

Marketing AI 130

Marketing AI Act-On Impressions Validation 130

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). The sad reality was that most of those new tools didn’t survive.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Martech

JANUARY 29, 2024

Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives. Here are practical pointers about those questions for those in business and marketing. and “What is authenticity?” mass production, low-cost fashion)?”

Marketing AI 112

Marketing AI Ethics Training Opinions 112

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. But even they will be selective about how they engage to reach their goals on social.

Social Media 114

Social Media Social Marketing Media Planning 114

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work.

Forrester 59

Forrester Marketing AI B2B Conference 59

Martech

MARCH 11, 2024

Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. Verdict: No new tech needed Your broader marketing team must convince management not everything needs to be gated. And don’t let the org have you obsessing about tracking every ebook download or webinar view.

Efficiency 99

Efficiency Marketing Automation Services Lead Ranking Brand Identity 99

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. Share knowledge The Serviceblazer Community is all about learning. That way, you can help us build and refine the solutions that your teams use every day. Here’s what they told us.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

illumin

APRIL 24, 2024

Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”

CMO 59

CMO Emarketing Work Management Buzz 59

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care. It’s not just about having content; it’s about having the right content at the right time.

Buzz 52

Buzz CMO Outreach Linkedin 52

Buffer

JANUARY 10, 2019

And although we continue to see a dramatic rise in the usage and effectiveness of Stories content , traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic. Plus, it helps point us in the direction of what to create for our own brand in the future. Table of Contents.

Facebook 112

Facebook Research Lead Scoring Lead Ranking 112

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Marketing AI 109

Marketing AI Merchandising Enterprise Management Long Tail Marketing 109

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do. AI is just the next phase of technological advancement.

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Redditors are inherently curious. We’re seeing this behavior change across the board.

Research 145

Research Loyalty Case Studies Communities 145

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Loyalty 116

Loyalty eCommerce Buzz Paid Search Agency 116

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news.

Enterprise Management 108

Enterprise Management Marketing AI Work Management Marketing Management 108

B2BMarketing.net

APRIL 9, 2024

Enterprise software company Workday has launched two new TV commercials, “We’re All Rock Stars,” and “Rock Responsibly,” to highlight that corporate rock stars are indeed just as much real rock stars as the likes of Gwen Stefani, Travis Barker, and Billy Idol. We’re excited to show the world how Workday rocks the future of work.”

Campaigns 64

Campaigns Multi-Channel CMO B2B Marketing 64

Seismic

JANUARY 18, 2024

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Our “Shift into the New Year” series distills the top sessions into blog posts. It requires a well-managed and effective change management strategy.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Top Rank Marketing

SEPTEMBER 7, 2023

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. I’m excited about the next iteration of TopRank Marketing and there will be even more opportunities to engage and join our mission to elevate the B2B marketing industry together! “I'm

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. Share knowledge The Service Trailblazer Community is all about learning. That way, you can help us build and refine the solutions that your teams use every day.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Paid Search Agency 118

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 118

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. ” Slowly, however, the physical crept back; but in a new guise. That was around mid-March 2020.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I started teaching myself HTML and all about the web and building websites for anybody I could. It really taught me about this intersection of, back then, UX and marketing and technology.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. There will be an AI for that!

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts.

Resources 136

Resources B2B Marketing Planning B2B 136

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Data quality will become even more crucial when new AI tools are trained on it.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Automation Lead Scoring 121

illumin

FEBRUARY 22, 2024

What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter. This is notably different from Netflix’s approach to including ads in its content, in which it launched a new subscription model at a lower price. It may, however, see a slowdown in new sign-ups.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. So we’ve been talking, breathing, thinking about AI for a year. AI is only a tool that will allow us to do that.

Marketing AI 121

Marketing AI Copywriting Advertising Agencies Paid Search Agency 121

Televerde

MARCH 26, 2024

Big news just landed in our lap, and it’s something worth shouting from the rooftops about: Televerde has officially been certified as a Most Loved Workplace®! It’s for what it represents about our 30-year journey and the environment we’ve cultivated here at Televerde. Thanks for sharing this journey with us.

Fulfillment 59

Fulfillment Press Resources Ad Building 59