B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time.

Social Media 100

Social Media Communities Wiki Work Management 100

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Content Marketing World.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. Many employees will already be well-versed with social platforms and others not as much. But how do you plan out a social media training program for your employees?

Training 76

Training Social Media Planning Ad Building 76

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Biznology

MAY 5, 2014

And why does it demonstrate everything that’s wrong with search and social media as marketing channels? The answer is that while search and social often fall into the categories of earned and owned and paid media, more often they’re in a category all their own: I call it “Leased media.”

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. What Is Personal Branding?

Social Media 83

Social Media Personalization Brand Identity Branding 83

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. It piques interest.

Examples 92

Examples Zoominfo Work Management Webinar Metrics 92

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

The Marketing Blender

DECEMBER 13, 2022

How to grow your network in 4 easy ways. Whether you’re a recent grad or a seasoned professional, having an expansive and strong professional network is an invaluable asset. Here’s how to grow your network in four easy ways. . Keep Learning: Networking tips for business professionals. See Our Work. . Who We Are.

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. And with marketing tools and social media management tools , connecting with similar companies is much easier. You can see it everywhere.

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

ClickDimensions

MARCH 4, 2022

This step-by-step guide is based on our experience helping hundreds of B2B marketing teams get social advocacy up and running in their organizations. See how their interests align with your overall social marketing strategy, so you can outline appropriate topics and formats for your program. Offer social media training.

Ideal Customer Profiles 97

Ideal Customer Profiles Social Media Training Curation 97

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Buffer

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. My name is Shakivla Todd and I am the Marketing Associate for IFundWomen.

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Social Media Strategies Summit.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. 2018 Content Marketing World.

Conference 107

Conference PR Storytelling Public Relations 107

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaigns 90

Campaigns Work Management Content Transparency 90

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Being a skilled wordsmith is just one side of it.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Hinge Marketing

AUGUST 19, 2013

Hinge is releasing a comprehensive new guide to social media for professional services firms. Once upon a time, not so long ago, professional services marketing was all about networking. The Rise of Social Media Marketing. Social media is an integral part of this success.

Social Media 48

Social Media Marketing Management Social Marketing Service 48

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Are you currently using all the available tools to optimize and communicate your personal brand? Stay on top of your website and keep the pages current and fresh.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Marketing Insider Group

JULY 28, 2015

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. Your tweets and LinkedIn posts are your new networking and brand-building tools. So, take stock of your current social snapshot. You probably are not doing it as good as you could. How to tweet .

Resources 100

Resources Personalization Brand Identity Branding 100

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Insights and case studies from email marketing experts. Now’s your chance!

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Optinmonster

APRIL 29, 2022

Their network will see the results they got and perhaps be interested in working with you too. Respond to Social Media and Customer Support. When you respond positively to public comments on social media, you show that you’re paying attention to your customers. Feature Real Users in Your Marketing.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. The findings in this report are a clear indication of the vast and continual changes in the field of digital marketing and prove that constant learning is what will help you stay ahead of the curve.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

ClearVoice

DECEMBER 22, 2019

Freelancers who are further along than you can teach you how to manage everything in your business from finances to juggling multiple projects to marketing. And can also help you build your network. Here are some ideas to get you started: Freelance communities, meetups, and workshops. Creative and marketing conferences.

Network Marketing 89

Network Marketing Class Conference Internet Marketing 89

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102