ClickZ

DECEMBER 10, 2019

The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

Work Management 83

Work Management Press Marketing Management CMO 83

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. With the proliferation of fake news and the speed at which information travels through social media and online platforms, safeguarding your brand’s reputation is a top priority.

PR 65

PR Trends Public Relations Transparency 65

Search Engine Journal

SEPTEMBER 30, 2022

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now: Fall 2022 appeared first on Search Engine Journal.

Trends 84

Trends Press Social Media Media 84

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Add the Award Logo to Marketing Materials.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Post it on social media. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels. Read all about it!

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? This post will cover the basic elements.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels! Let’s dive right in!

Social Media 98

Social Media Template Media Viral Marketing 98

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Trade Press Services Newsletter

FEBRUARY 1, 2024

Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. We weren’t wrong. And we’ve got the report you can now download to prove it.

CMO 62

CMO Press Cable Blast Campaigns 62

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Streamline your social media channels.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. Every time. Learn more.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Champion Communications

JUNE 7, 2023

Enter social media. Here’s our rundown of the trends we expect to see emerging: Welcome to the new age of social media! “Ding dong the old social media is dead, which old social? Enter the new wave of social channels. No matter how advanced technology becomes, writing skills will always be needed.

PR 62

PR Social Media Media Public Relations 62

What Works - What Doesn't

NOVEMBER 8, 2021

That means reaching out to IT vendors for their take on industry trends or customer references. In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. And the media contact list is often buried several sub-pages down within the “news” section.

Contacts 65

Contacts Media Press PR 65

Zoominfo

FEBRUARY 10, 2021

To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Given that press releases and articles traditionally publicize new products, these formats act as reliable indicators of innovation and launch activity. Source: ZoomInfo.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Media Burn Rate Tagging 143

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Parse.ly

DECEMBER 11, 2018

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. Notably, the film had the most article mentions and high social media traffic months prior to opening weekend. Articles about Creed II also had half the social media traffic as Grindelwald. bohemian rhapsody wiki.

Press 69

Press Wiki Correlation Traffic 69

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. What are your top techniques for getting brands to stand out from the noise on social media? Video works.

Social Media 127

Social Media Media Youtube Communities 127

Digilant

DECEMBER 15, 2020

Social media trends in 2021: What do the experts predict? In July, the number of social media users reached 4.57 The post Social media trends in 2021: What do the experts predict? by Nikki Gilliland (via Econsultancy ). So, how will social evolve in the next year? Raquel Rosenthal, Digilant CEO.

Social Media 52

Social Media Trends Media Facebook 52

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Your website, blogs, social media accounts and reviews offer potential customers a holistic view of your online presence—make sure they reflect your brand in the best possible light.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident.

Social Media 135

Social Media Media Buzz Communities 135

Digilant

FEBRUARY 10, 2022

Download our Guide for Advertisers: Trends & Tactics for Reaching Super Bowl Viewers. . This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . After the event, the buzz continued with countless press mentions and earned media. Social Media.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. True, social media is capable of draining every second of your time – and, even then, the reward can be elusive. Social media is a wide world, but your vision can be focused on only the most important details. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Bannerflow

NOVEMBER 15, 2018

The trends defined in this article are some of the most important. What’s more, a Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media. It’s also a trend that is already happening but probably not in the manner people expect. Expansion of programmatic media buying.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Recent Marketing Reports, Updates, and Trends.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Hubspot

JANUARY 18, 2021

Here, let's dive into the graphic design trends you'll see in 2021. 2021 Graphic Design Trends. Current graphic design trends for 2021 offer opportunities to update your brand's aesthetic, earn customers' attention, and unlock greater results. Color Trends in Graphic Design. Authentic Representation. Image Source.

Design 101

Design Trends Peer-to-peer Opt-out 101

Adobe Experience Cloud Blog

OCTOBER 4, 2017

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Be sure to create a template press release or statement. Be Prepared.

Social Media 134

Social Media Marketing AI Tips Media 134

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. LinkedIn is still the quintessential B2B social media platform. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52