Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Media Content Storytelling 89

Contently

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” 50 newsletter signups (potential leads). Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

DECEMBER 4, 2018

It can seem like social media and email are completely separate things that have little to do with each other. But what if email could actually help your social media presence? Get a viral head start from your most loyal fans. Especially if it helps us get more viral reach. Different ways to reach out to our audience.

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. But simply asking people to spread the word on social media doesn’t always cut it. Promote the app through your website, social media, and email marketing.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. This includes blogs, social media posts, and email newsletters. Content marketing isn’t what it used to be. What is a Content Strategy? Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena. Pick a publishing cadence and stick to it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . How Do I Find Keyword Opportunities?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Lead Generation Paid Content 147

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. It’s powerful and useful in marketing emails, vlogs, websites, social media posts, or even customer onboarding. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Once the article is published, be the first one to share it on your social media network. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Standard

JUNE 9, 2015

But the pace at which social media keeps evolving is sometimes unbelievable. A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. ” I would say the words to fill up the space here are: fake and robotic. And it's amazing.

Curation 104

Curation Impressions Top of Funnel Startups 104

ClearVoice

JANUARY 10, 2020

This might mean replacing one of your typical newsletters with a call-to-action that’s buy-buy-buy with a customer story that’s more focused on connection. Pop-up ads, an inbox full of newsletters, content that’s created in the masses, and the list goes on. Goal #4: Use customer stories to expand your social media strategy.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Martech

JUNE 13, 2022

Attributing success to any initiative or channel is often difficult due to the complexity of customer journeys and the ever-changing landscape of digital media and data privacy. For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived. Multiple streams.

Marketing Attribution 113

Marketing Attribution Touchpoints Dwell Privacy 113

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Newsletters and best-of lists are extremely popular email marketing tactics.

Curation 82

Curation Click Rate Content Open Rate 82

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. 💡 For more ideas on generating content for your social media and growing your engagement, check out this article.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

Content Standard

AUGUST 31, 2018

Since its launch in October 2010, Instagram has revolutionized the social media landscape and the ways in which people connect. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. YouTube : A video is a video, right? Not always.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Contently

MAY 2, 2018

Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Each of my three audiences will convert at different rates, but I have average conversion data from my time writing articles and newsletters, and from the launch of previous books that we can use for estimates.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Optinmonster

JUNE 10, 2021

Run a Social Media Campaign. For any holiday sale, social media can be one of your biggest assets. And once people have started to participate in your online sale, you can share those feeds with people using Smash Balloon : Smash Balloon is the world’s leading social media feed plugin for WordPress. Ready to get started?

Promotion 69

Promotion Landing Pages Template eCommerce 69

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Biznology

OCTOBER 6, 2015

No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. Know why I know this?

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.). I use Bannersnack to create visual content for my social media accounts. A brief list of your products. Your business story.

Facebook 162

Facebook Optimization Work Management Marketing Management 162