Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. We’ll cover: What is augmented reality (AR)?

Planning 136

Planning Marketing Management Marketing AI Paid Search Agency 136

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Why we care.

Paid Search Agency 130

Paid Search Agency Merchandising Advertising Agencies Pricing 130

Martech

MAY 30, 2023

Immersive reality. Virtual reality. This is a marketing channel that matters. One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. The metaverse.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year. It is now taking strides in almost every sector of life, and digital marketing is no exception.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Contently

FEBRUARY 17, 2023

Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. What is Augmented Reality?

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Kaon

AUGUST 15, 2018

VR and AR Are Ready for The Enterprise. This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Augmented reality is the technology that “places” digital objects and data into a person’s view of the real world.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. 33% of marketers say they think they’re “ahead of the curve” in adopting virtual reality.

Work Management 120

Work Management Paid Search Agency Marketing Management Marketing Budget 120

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

JULY 5, 2022

Either take them into the world through the viewing goggle (virtual reality) or show them the image as it would appear in their home (augmented reality). This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. Smith, COO of VR and AR platform The Glimpse Group.

Planning 114

Planning Storytelling Advertising Agencies Paid Search Agency 114

SmartBrief - Marketing

FEBRUARY 27, 2024

Developments in AI, cloud computing and augmented and virtual reality have made headlines lately, and the gaming world has moved quickly to incorporate them. VR: A Vision (Pro) for video games’ future? Most VR gaming will probably take place on the Quest, Sony’s PlayStation VR2 or headsets designed for PCs.

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Kaon

AUGUST 23, 2017

Colin was interested in how Kaon is using augmented reality (AR) and virtual reality (VR) for the enterprise. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Kaon’s game, Terra: Out of the Badlands, was one of the first MMORPGs on the market. August 14, 2017. By Colin W.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Marketing Insider Group

NOVEMBER 12, 2019

Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. Augmented Reality. Augmented and virtual reality technology solutions are becoming more commonplace and affordable. Quick Takeaways. A Move Towards Sustainable Events. Image source: [link].

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Heinz Marketing

MARCH 9, 2021

The following are seven major ways virtual reality environments can supplement your sales enablement toolkit. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. Virtual reality takes this ability to the next level. Stand out in the crowd.

Tips 136

Tips Cross-Selling Customer Satisfaction Training 136

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

Kaon

OCTOBER 18, 2017

Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution. Kaon Interactive , provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR , and virtual reality solution, Kaon VR , are now available on the new ASUS ZenFone AR.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Kaon

AUGUST 9, 2017

Last week, Kaon Interactive participated in the VR/AR Association Boston Chapter (VRARA) Midsummer Event at Cambridge’s newest incubator and co-working community Alley Cambridge , powered by Verizon. To see what attendees experienced during the Kaon VR® demo, check out this video from Dell EMC at Cisco Live.

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Sales of VR and AR devices will reach $1.8 Keep reading!

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR.

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Press B2B Lead Ranking Trade Show 133

Kaon

SEPTEMBER 6, 2017

As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space.

Features 0

Features Brand Identity Branding Mobile Marketing 0

Martech

APRIL 26, 2024

Enhanced virtual reality: Immersive VR experiences indistinguishable from reality. Virtual production assistants: Handling various aspects of production logistics, from scheduling to budget management. Interactive storytelling: Viewers choose aspects of a story to explore, with AI generating content in real time.

Marketing AI 66

Marketing AI Storytelling Content Budget Programs 66

Kaon

FEBRUARY 16, 2018

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR. Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset. Experience WebVR here (Immersive VR) in Microsoft Edge with a Windows Mixed Reality headset.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. That means digital marketers must tweak their social media strategy to accommodate higher purchase intent among their audience.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Search Engine Journal

JULY 30, 2020

Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy. The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal.

Marketing & Strategy 132

Marketing & Strategy Marketing Search Marketing Resources 132

Biznology

MARCH 4, 2021

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies, and resources for manufacturing, healthcare, construction, and many other vertical market applications. Immersive Mixed Reality Uses.

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

Kaon

SEPTEMBER 13, 2017

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn. It’s still on the homepage today, if you want to go take a look!

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Trade Show Business Tagging B2B Sales 0

Valasys

JANUARY 23, 2024

Virtual Reality: Transforming Rhinoplasty Consultations Bringing VR into the rhinoplasty game is a major leap forward in the world of cosmetic surgery. Virtual reality allows for an interactive, immersive experience in rhinoplasty consultations and surgery planning.

Consulting 40

Consulting Customer Satisfaction Budget Programs Forecasting 40

Kaon

JULY 5, 2017

Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive. Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Can Virtual Reality Help Us Make Better Buying Decisions?

Advertising Agencies 100

Advertising Agencies B2B Sales Tagging Google 100

Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. But, one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Contact us !

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Sprout Social

AUGUST 23, 2022

But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. Three in five tech employees are interested in using VR headsets in the workplace. The “watercooler” opportunity to connect with folks across the org is something hard to recreate virtually.

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Conference Guidelines Intent Budget Programs 120