Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns. Twitter, 2021 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Webbiquity

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). Accenture).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Martech Advisor

JANUARY 29, 2020

In this article, we discuss: The intent and demographics of Yelp vs. Google users. Google ads vs. Yelp ads. Yelp vs. Google Reviews and the Factors influencing them. Yelp vs. Google: Where Do High-Intent Customers Search? Google Ads vs. Yelp Ads: Are Businesses Buying It? billion, and Facebook made $14.9

Google 118

Google Paid Search Agency Allocation Advertising Agencies 118

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Sprout Social

MARCH 16, 2022

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Sound on vs. Sound off video views. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Full video views vs. partial. Peak live viewers .

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

KoMarketing Associates

FEBRUARY 5, 2018

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? To better understand the impact of paid social and marketing in the fourth quarter of 2017, Merkle recently conducted its “Digital Marketing Report.”

Spending 163

Spending Facebook Ads Social Media 163

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! Nicknamed “the bulldog” by a client when it comes to B2B marketing, Amy Kenigsberg is co-founder and COO of K2 Global Communications.

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. EXPERIENTIAL MARKETING. USER-GENERATED CONTENT.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

ClearVoice

OCTOBER 18, 2020

Have you ever fawned over a business’s Instagram or Twitter page? Canva is a free online tool (with the option to upgrade to the paid Pro or Enterprise versions) that lets you design graphics for marketing, web, and other outreach. For example, a Twitter header can also work well as a website banner. Click To Tweet.

Business 116

Business Template Storytelling Banners 116

Zoominfo

FEBRUARY 19, 2018

Marketers spend an average of 4-6 hours a week on social media ( source ). 61% of US marketers use social media for lead generation ( source ). B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. You can’t have it all.

Template 97

Template Top of Funnel Planning Enterprise Management 97

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three. And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements. Audience Growth.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 86% of marketers now combine paid and organic tactics as part of their social media strategies.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Adobe Experience Cloud Blog

MAY 24, 2019

Organic vs. paid social: Which reigns supreme? In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Your brand’s got a friend in Facebook.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Biznology

MARCH 1, 2019

IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. Source: IDG: Marketing Your Technology to Millennials.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Sharpspring

MARCH 23, 2021

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. What Is Marketing Automation? How Can Marketing Automation Grow Your Business?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

B2B Digital Marketer

OCTOBER 27, 2022

Learn how you can plug scorecards into your marketing funnel. Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. 04:04 – Misinformation on quiz funnel marketing.

Marketing Funnels 52

Marketing Funnels Top of Funnel Digital Marketing Funnels Advertising Funnels 52

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. People often confuse social selling with social marketing – a common mistake. These are two distinct ideas.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Convince & Convert

SEPTEMBER 15, 2015

Integrating Marketing Services and Customer Support. Kriti Kapoor spent many years in marketing services, working for several large companies and startups alike. How to know whether an inquiry is a customer care question or a marketing question. Mark Zuckerberg posts about 1 billion people connecting to Facebook.

Social Marketing 157

Social Marketing Service Paid Search Agency Skype 157

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. With recent advances in marketing data analysis, analytics is poised to steal the show. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Think about it. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150