Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

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Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

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Thought Leadership Trends SME Paid Search Agency 205

Contently

DECEMBER 2, 2019

But as marketers, we are good capitalists. My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. Get it on Amazon.

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Storytelling Amazon Paid Search Agency Advertising Agencies 163

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

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Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Optinmonster

APRIL 12, 2024

This wisdom also applies to sales conversations and marketing. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. As a result, you can rest assured your case studies are going to resonate with your target market.

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Case Studies Case Study Studies Marketing Management 110

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. This level of precision ensures that marketing efforts are directed towards the most relevant and potentially interested audiences.

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Social Media Allocation Social Marketing Media 65

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

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Storytelling Brand Identity Branding Tips 52

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” population with your viewpoint. Know your audience. Oh my gosh!

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

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Tips Paid Search Agency Marketing Management High Quality Lead 96

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. Case studies are perceived as having more credibility than other sales or marketing tactics and are one of the most effective ways to educate and persuade B2B buyers to buy your products or services.

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Case Study Case Studies Practices Best Practices 52

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. ” Is that a weird freaking quote? I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for.

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Buyer Personas Storytelling Creativity Conference 212

Martech

MARCH 30, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and day two of The MarTech Conference begins ( free registration here ). Quote of the day: “Underrated marketing skill: data storytelling.” Chris Wood, Editor.

Demand 87

Demand Storytelling Conference Internet Marketing 87

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

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Creativity Content Marketing Planning Content 185

Webbiquity

NOVEMBER 20, 2019

Be a fantastic storyteller! Strengthen Your Main Point with a Quote from Management. Quote a top executive or another subject-matter expert in your company. Quote a top executive or another subject-matter expert in your company. Even better, quote a customer. Enhance your Press Release with Additional Marketing.

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Press Sample Work Management Paid Search Agency 144

Biznology

MARCH 4, 2021

Great, tight writing and storytelling in a relatively small book. I love communications in all of its forms – employee communications, marketing, speechwriting, storytelling. Q: What is your favorite quote? Q: Why do you do what you do? Let go and let God. Q: What is your latest accomplishment?

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Ideal Customer Profiles Consulting Profiling Storytelling 104

Contently

JULY 16, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist.

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Brand Identity Branding Case Studies Domain 185

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates.

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Storytelling B2B Sales Sales Cycle Amazon 52

Zoominfo

NOVEMBER 12, 2018

Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. A review of attendance numbers for the New Jersey Bank Marketing Association’s quarterly seminars shows that attendance did not diminish when audio podcasts became available from the programs.

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Business Zoominfo Advertising Mediums Broadcasting 223

The Lead Agency

MAY 25, 2023

Include plenty of direct quotes throughout your case study to establish credibility and make it more relatable. Get in touch for assistance with B2B content marketing At The Lead Agency, we are an experienced B2B marketing firm that has worked with various industries across the B2B sector.

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Case Study Case Studies Storytelling Studies 62

B2B Digital Marketer

NOVEMBER 9, 2023

Harness the power of data-driven creativity to revolutionize your marketing approach. Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. The conversation also touches on the impact of technology on marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Planning SME 55

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

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SEO Intent Trust Marketing Paid Search Agency 64

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Boosting engagement with storytelling.

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Trends Work Management Privacy Advertising Agencies 92

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Kaon’s application for Siemens: [link].

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Advertising Agencies Paid Search Agency Work Management Storytelling 133

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. physical, social, tech) quotes that represent key insights. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Also, we can share values and marketing messages through personas. What’s a persona? Sign up now.

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Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. And coming out with regular podcasts that have sound information and good ideas helps establish you and your brand as market leaders.”

Business 100

Business Advertising Mediums Broadcasting Planning 100

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Storytelling Advertisements Advertising Practices 52

Zoominfo

JULY 25, 2018

Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.

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Top of Funnel Planning Buyer Personas Multi-Channel 150

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Requesting quotes or proposals. Must Read : Storytelling in Sales: The SQL Conversion Guide MQL vs.

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! The “star” of content marketing lived up to her reputation. Note that name.

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Marketing AI B2B Gartner Conference 59

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Become a valuable storyteller. Become a valuable storyteller.

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Ad Building Video Marketing Cross-Selling CMO 100

nDash

JUNE 22, 2022

Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing. Take a look at my portfolio and connect with me on LinkedIn.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Marketing Insider Group

FEBRUARY 10, 2021

It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. Convey a consistent message across your website and content marketing. Looking at your brand from their perspective will help you create stronger connections through your marketing and VP. Storytelling.

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Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! So, if you want to make a splash with your product launch or corporate announcement, keep reading to learn about some top video marketing strategies that will help you achieve your goals. Remember, one size doesn’t fit all in video marketing.

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Video Marketing Marketing Strategy Marketing & Strategy Product 45

Convince & Convert

NOVEMBER 4, 2015

With a background in psychology and marketing and a Master’s degree in Adult Education and Psychology, Annette approaches storytelling from an educational and psychological standpoint, through consulting, giving keynotes, and working as a Storytelling Coach. Quotes From This Episode. Using story to change behavior.

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Tools Storytelling Education Consulting 132