Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

Storytelling 211

Storytelling Trends Ethics Content 211

Contently

FEBRUARY 16, 2018

But how can you translate that to the complex world of content marketing? The diagram below will help you do just that. The first maps loosely to the stages of a typical marketing funnel: awareness, consideration, and acquisition. Notice how storytelling is such a big part of what we do when we’re dating.

Top of Funnel 166

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 166

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Contently

APRIL 20, 2021

Pandemics force people to think about art and storytelling in new ways. Many marketers will look at the creator economy and see 50 million new advertising vessels. Many marketers will look at the creator economy and see 50 million new advertising vessels. Influencer marketing! Here’s how. That’s okay!

Brand Identity 123

Brand Identity Branding Content Creativity 123

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Click To Tweet.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change?

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Vidyard

MARCH 4, 2020

If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Salespeople and marketers should use demo videos to unstick prospects from a particular stage of the funnel. Alon Waks Bizzabo VP of Marketing. Keep your product videos simple. Watch and Learn.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Hubspot

FEBRUARY 20, 2018

But how can you translate that to the complex world of content marketing? The below diagram will help you do just that. The first maps loosely to the stages of a typical marketing funnel: awareness, consideration, and acquisition. Notice how storytelling is such a big part of what we do when we're dating.

Top of Funnel 77

Top of Funnel Storytelling Brand Identity Branding 77

Tomorrow People

AUGUST 5, 2021

As a truly global lubricant brand, Castrol is regarded as a key player in the market and has a reputation to uphold. In addition to this, we developed a series of topical white papers on carbon-neutrality and the international climate agreements, tailored for the key markets of North America, China, and Europe.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Televerde

JULY 11, 2022

One example of demand generation is a marketing automation software company that begins its marketing campaigns by alerting marketers to the amount of time they waste on manual tasks. Since manual marketing has been popular for so long, many marketers might not realize that method isn’t ideal.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 101

Storytelling SIC Template Case Studies 101

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. A content list has a bunch of ideas without much regard for the potential impact, required effort, and coverage of your marketing goals. Your roadmap needs all of these things and more.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

MKT1

FEBRUARY 27, 2023

So, we interrupt our regular marketing posts to tell you a bit more about MKT1 Capital. If you are a marketer looking to get into investing, this one is especially for you. And even great founding teams, with great products, in huge markets don’t always win. Marketing is now the differentiator.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Content Standard

JULY 27, 2016

As for the brands, experiential marketing couldn’t have possibly been easier. Crayola’s educational bent shone clearly through its kid-friendly guides and the bright diagrams plastered on all the walls. Experiential marketing isn’t a tactic you move toward. Turning Content and Ads into Experiences.

Paid Search Agency 40

Paid Search Agency Advertising Funnels Marketing & Strategy Top of Funnel 40

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Bluetext

JUNE 24, 2021

Below, Bluetext explores 5 branding trends and how marketing designers can make the most of them when expressing their brand identity. . They hold the user’s attention, make for better storytelling, and increase brand awareness. Design trends reflect the world we live in, and the past year has been tumultuous, to say the least!

Creativity 26

Creativity Trends Brand Identity Branding 26

Vidyard

MARCH 4, 2020

If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Salespeople and marketers should use demo videos to unstick prospects from a particular stage of the funnel. Alon Waks Bizzabo VP of Marketing Tips for Recording Demo Videos Wondering how to record a demo video?

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Biznology

OCTOBER 4, 2013

Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. This is the secret good content marketers know : giving discounts hurts your bottom line. Photo credit: Anz-i.

Optimization 80

Optimization Work Management Marketing Management Copywriting 80

Contently

APRIL 20, 2016

As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. In a nutshell, what’s just one sentence to describe content marketing? Now that I’ve set a really low bar for jokes in this mailbag, here’s how we define content marketing : Content marketing (n.):

Advertisements 101

Advertisements Advertising Content Mobile Advertising 101

Contently

OCTOBER 17, 2016

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. No one was totally sure that content marketing would become a thing. ” As the content marketing industry has evolved, so has the sophistication of the questions people ask about it. Case studies!

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Buzz Marketing for Technology

JULY 14, 2008

Storytelling. These two questions are reflected in the two columns in this diagram, motivation and ability. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Social networks. « Avoiding reinventing the wheel | Main. Filed in Change management , Knowledge. and Can I do it?

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Onalytica B2B

MAY 12, 2016

Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.” Be sure to click on the map to enjoy the full size network diagram in greater detail. .

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Webbiquity

APRIL 12, 2017

Infographic by: Market Domination Media. Forty millennia ago, the first storytellers painted the tales of early human culture, recounting births, deaths, massacres and celebrations, as well as plants and animals living among them in the Ice Age. Political Diagrams. Image Credit: William Playfair / Wikipedia.

Course 202

Course Storytelling Interactive Marketing Wikipedia 202

Top Rank Marketing

MARCH 11, 2024

It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares. Needless to say, marketing has evolved. And with that evolution, navigating the various services available for B2B marketing has become increasingly complex.

Work Management 105

Work Management Marketing Management B2B Marketing Service 105

Navigate the Channel

JANUARY 5, 2024

Visual design plays a pivotal role in the world of sales and marketing, impacting consumer behavior, brand perception, and ultimately, a company’s bottom line. The multifaceted relationship between visual design and sales and marketing reveals how design choices can influence consumer decisions , drive engagement and boost revenue.

Design 65

Design Paid Search Agency Differentiation Ideal Customer Profiles 65

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Paid Search Agency 318

Paid Search Agency Advertising Agencies Content Marketing CMS Development 318

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? Now let’s see why.

Top of Funnel 313

Top of Funnel Product Content Marketing Content 313

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE. TOP INFLUENCERS FOR EACH TRACK.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Directive Agency

MARCH 20, 2023

Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Amp up your storytelling.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Contently

APRIL 9, 2018

And every time, without fail, the interviewer asks me, “What is the definition of content marketing?” ” Over the years, I didn’t care much about the answer because the term “content marketing” was always pigeonholed. Of course, content marketing was always more than those things.

Top of Funnel 162

Top of Funnel Advertorials Brand Identity Branding 162

Navigate the Channel

DECEMBER 5, 2023

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. These are semi-fictional representations of your ideal customers based on real data and market research.

Storytelling 65

Storytelling Buyer Personas Guidelines Transparency 65

Buzz Marketing for Technology

JULY 24, 2008

You make your points in images, diagrams and perhaps even cartoons and music. Storyteller - you cut into the bullshit and encapsulate knowledge into highly memorable stories. You help knowledge creators realize their dreams. Knowledge visualizer - you like pictures, so you get away from those boring bulleted Powerpoint slide shows.

Work Management 100

Work Management RSS Blogger Domain 100