Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust. Our goal was not just to satisfy our curiosity, but to guide marketers in making informed decisions.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. How do influencers create value for brands?

Research 242

Research B2B Marketing B2B Budget Programs 242

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. of customers have made it a top priority to develop a trusting relationship with marketers over the next 12 months.

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. As we outlined a few years back , building trust is a key component to successful SEO programs. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

The Forward Observer

APRIL 12, 2024

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Douglas Burdett, host of The Marketing Book Podcast. Zak explains why brains crave the extraordinary.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. Building the relationship involves trust and respect. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Top Rank Marketing

NOVEMBER 3, 2023

Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Salesforce Marketing Cloud

AUGUST 31, 2022

Trust is the connective tissue between a brand and its customers. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. We practice inclusive marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

SmartBug Media

MARCH 1, 2023

Also, ChatGPT can be used to generate marketing content and strategy, which has marketers excited at the possibilities or fearing the apocalypse—and everywhere in between. So should businesses use ChatGPT to assist with their marketing efforts? The bottom line: You may need to spend time researching ChatGPT’s “research.”

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

KoMarketing Associates

JUNE 18, 2018

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. However—36% said they were focused on growing trust from customers, and 32% plan to offer new products and packages. Is that still the case? Image credit: engin akyurt on Unsplash.

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Research 102

Research Content Trust Marketing Brand Identity 102

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Integral Ad Science released its “Industry Pulse Report,” which looked at how marketers are investing in social media.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. The majority of Star Performers (49%) claimed that they had “significant trust or confidence” in the accuracy of their marketing metrics.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The firm’s leadership thought that they knew their market well. The Real Importance of Research in Business Growth. So what’s the point? Not sure you agree?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. How does industry research fuel category leadership?

Research 103

Research B2B Thought Leadership Thought Leadership Cold Calling 103

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Content4Demand

OCTOBER 13, 2021

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences.

Research 108

Research Barriers Trigger Marketing Demographics 108

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”.

Relevance 193

Relevance Research Opinions Content 193

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Trends 110

Trends Research Planning Marketing & Strategy 110

Heinz Marketing

JUNE 29, 2022

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Our hope was to discover the roadblocks revenue-generating teams encounter in preparing sellers to be ready in today’s market, and to understand the differences between high and low performing teams. Click here to access the full research report.

Buy 105

Buy Research Correlation Training 105

Excelsior Research

AUGUST 25, 2022

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? How much should you value market research?

Research 52

Research Planning Terms and Conditions Marketing Management 52

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

B2B Digital Marketer

MAY 13, 2021

How do you navigate the change and adjust your strategies and tactics to be more real and authentic and gain back your customer’s trust? They want raw, unfiltered marketing. As marketers, how do you keep up with this change? More episodes related to trust: [link] . Technology has become so easily accessible.

Trust Marketing 52

Trust Marketing Marketing & Strategy Paid Search Agency Consulting 52

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73