Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? But before I leave, I wrap up as many loose ends as possible so no one has a reason to reach me. You can’t truly enjoy your time off if you leave much work hanging. Disconnection is important.

Email Marketing 107

Email Marketing Planning Work Management Marketing Management 107

Salesforce Marketing Cloud

OCTOBER 9, 2023

Embed disability inclusion in the hiring process The number of barriers that people with disabilities face while navigating the job market is part of why their employment levels are so low. To create a lasting positive impact, be sure to support employees with disabilities throughout their career journeys — and beyond DEAM.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Hinge Marketing

MAY 4, 2022

Contrary to public belief, the mid-career employee segment, not the entry- or junior-level employee segment, is the largest group leaving jobs today. While more than six million employees quit their jobs in February 2022, 20% of them were mid-career employees. They are leading the disruption in the Great Resignation trend.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 359

Email Marketing Planning Tips Paid Search Agency 359

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 244

Thought Leadership Content Marketing Work Management Marketing Management 244

Top Rank Marketing

AUGUST 17, 2023

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Undoubtedly, the marketing team behind the movie has done an exceptional job, inspiring me and other marketers to rethink our strategies. B2B influencers must take note if they truly want to grow their fan-base. “In

B2B Marketing 76

B2B Marketing B2B Storytelling Marketing & Strategy 76

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Email during this last holiday shopping season was insane. Successful email marketers believe in the sanctity of permission. We made it to 2023!

Email Marketing 138

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 138

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. the ones not necessarily looking for a job) is the holy grail. ” Leave a comment (or subscribe) to a blog about IT recruiting. They Buy Much Faster. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Zoominfo

OCTOBER 6, 2019

For this reason, it’s important that you recognize and correct any errors or bad habits that currently impede your hiring process. Companies hire new employees for a variety of reasons. But, more often than not, they do so because there’s a void they need to fill– an employee leaving the company, an increased workload, etc.

High Quality Lead 130

High Quality Lead Work Management Copywriting Transparency 130

Marketing Insider Group

OCTOBER 22, 2020

Can you remember the last time you worked in your office? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. By selecting the U.S.

Analysis 246

Analysis Ad brokers Content Work Management 246

Hubspot

APRIL 11, 2023

If any of your top salespeople leave your company, you may fall behind. Table of Contents Are salespeople leaving or staying at their jobs? How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? If the trend holds, you may find yourself in a lurch when your best representatives leave.

Burn Rate 82

Burn Rate Gartner Churn Rate Lead Scoring 82

Zoominfo

MAY 15, 2018

For this reason, it’s important that you recognize and correct any errors or bad habits that currently impede your hiring process. Companies hire new employees for a variety of reasons. But, more often than not, they do so because there’s a void they need to fill– an employee leaving the company, an increased workload, etc.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Webbiquity

JUNE 25, 2019

It’s not, but customer service is sort of the last line of defense; customers are contacting your customer service team because of a breakdown in some other aspect of CX (being overcharged, delivered the wrong item, having a bad experience with one of your employees, etc.). CSRs have a really tough job. Empower Your CSRs.

Rules 229

Rules Optimization Cable Gartner 229

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. makena.yee Here are the reasons why YOU should hire me!

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. makena.yee Here are the reasons why YOU should hire me!

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

OCTOBER 20, 2021

Over the last decade, the role of the recruiter has changed drastically thanks to advancements in web sourcing. His reasoning? When sourcing on the web, recruiters seek out both active candidates (ones who are searching for jobs) and passive candidates (those who aren’t actively seeking employment).

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Litmus

APRIL 17, 2020

Email marketers, let’s make customer retention your number one priority. Email is your most powerful marketing channel and one of the best ways to strengthen your bonds with customers—and now, when customer acquisition is slowing down, those relationships are more valuable than ever. Leave on a good note.

Email Marketing 117

Email Marketing Paid Search Agency Tips Planning 117

Zoominfo

APRIL 21, 2019

Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web. His reasoning? Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ).

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it! That won’t change.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Marketing AI 117

Marketing AI Work Management Marketing Management Bandwidth 117

Hinge Marketing

JUNE 8, 2022

In earlier research, Navigating the Mid-Career Talent Crisis: A Report For The Professional Services , we uncovered that mid-career professionals (30- to 45-years old) were the largest employee segment leaving organizations every year. In fact, nearly 30% of them quit or switched their jobs last year. Walk Awhile In My Shoes.

Work Management 93

Work Management Marketing Management Thought Leadership Paid Search Agency 93

Marketing Insider Group

OCTOBER 28, 2021

CEOs won’t accept marketing that doesn’t work. This is the CMOs job. Key Takeaways: CMOs have to take responsibility for marketing efforts by pushing back against requests that won’t help them grow the business and deliver ROI. Customer focused marketing is everything in the age of the internet. Common Mistakes CMOs Make.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Zoominfo

DECEMBER 4, 2019

Modern job candidates practically live on social media, especially candidates from younger generations. Even small mistakes can make long-lasting impressions and alter the overall perception of your company. To learn all about creating candidate personas, check out the following post: Job Candidate Personas: A Guide for Recruiters. .

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

TaylorMadeIn KEW

NOVEMBER 4, 2018

What would you say to room full of young MBA students about a B2B marketing career? They were adopting my book – B2B Marketing Strategy : differentiate, develop and deliver lasting customer engagement – as a main text for their MBA B2B marketing module and invited me to come to Los Angeles as a guest lecturer.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Advertising Agencies 97

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. That connection was just the “Scoop” he needed to provide a great reason to reach out!

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Marketing Insider Group

JUNE 29, 2020

‘The Client’ is the first component used for frontend purposes, ‘Server’ is another component used for the backend, and the last component is ‘the Database.’ However, web development is not a one-time job. She leverages her digital marketing expertise to help businesses draw significant ROIs.

Traffic 313

Traffic Organization SEO Lead Scoring 313

Litmus

NOVEMBER 24, 2020

Unfortunately, “too many emails” is still the #1 reason people unsubscribe. About 54% of companies expect to send more emails this year than last. Record job losses have also put greater economic strain on both businesses and consumers. So what’s an email marketer to do? Why email volume is reaching new heights.

Impressions 99

Impressions Paid Search Agency Email Marketing ROI 99

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Smart small businesses do not make assumptions.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” The same goes for marketing technology. ” Martech is simply a tool. It is simply a tool.

Work Management 121

Work Management Marketing Management Planning Vendors 121

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). That’s right.

Storytelling 211

Storytelling Trends Ethics Content 211

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization.

Enterprise Management 89

Enterprise Management Lead Scoring Lead Ranking Work Management 89

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62