Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. The site must perform well in order for it to rank highly.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here are the main questions you need to answer in order to engage customers: What does the product do? What problems does it solve? What does it cost?

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

NOVEMBER 30, 2018

Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. Marketers, in particular, need to see the trees in order to fully appreciate the forest around them. Data is any company’s greatest asset. So, What’s the Takeaway?

Correlation 91

Correlation Paid Search Agency Act-On Paper 91

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. We marketers need to get ready by adding structured data, beefing up our FAQs and mobile-enabling our websites to get the best advantage.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

FEBRUARY 13, 2020

A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. The real question is: How do you run marketing? It seems that as companies reach a certain level of maturity, their approach to marketing technology evolves. First marketing is assisted by martech. This is the absorbed phase.

Marketing Automation Services 104

Marketing Automation Services Class Top of Funnel Vendors 104

Biznology

APRIL 18, 2019

The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. Customer experience matters for B2B marketers. You’ve got a search marketing team that tries to drive people to those pages.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Without a doubt, the pandemic is reshaping the business sector in a very big way. .

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

DECEMBER 28, 2016

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

NOVEMBER 3, 2020

Tech can take over mundane items like payroll and bookkeeping in order to free up a business owner’s time. Tech provides quality at affordable costs : Tech has the ability to streamline tasks and reduce the cost of operations in order to facilitate efficient and productive growth. Tech isn’t just part of a method to achieve growth.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

JUNE 9, 2020

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. This is because the campaigns need to reflect the mindsets of people in order to attract them. First of all, the importance of digital marketing and regularly published content has never been so obvious. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. The post Three Powerful Ways to Market Your E-commerce Business appeared first on Biznology. It’s estimated there will be 1.92

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

APRIL 16, 2018

I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. Then, in order to do that you have to have good data that says that you agree on what it is that happens. The post Interview with Mike Moran: AI/ML in Marketing and Beyond appeared first on Biznology.

Marketing AI 188

Marketing AI Training Youtube Marketing 188

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

AUGUST 1, 2018

In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests. The influencer marketing campaign is thrown for influencers, indeed, but then the power of the brand, the products, and the services, should be conferred to the influencer his or herself.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Press Marketing 91

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. Who do they need to talk to in order to buy?

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

NOVEMBER 28, 2017

So, please enjoy this list of the top-10 Biznology of all time, in order, from the most popular, 11 inspiring case studies of digital transformation , all the way down to the 10th most popular, The Facebook Sharing Debugger is an essential content marketing tool –and everything in-between! Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

FEBRUARY 27, 2018

In my many years trying to—and sometimes even succeeding—run a successful client service marketing and PR firm, I have come to the conclusion that companies hire friends and people they’d like to be friends with. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

OCTOBER 3, 2017

of Blog2Social and there are so many other features that you really need to go back to in order to make everything work right. The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology. I might repost my favorite evergreen posts once every couple of weeks). Like this post? Sign up for our emails here.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: So, as a digital marketer, one of the first things you need to understand about SEO is that you will rank where you deserve to rank.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JANUARY 5, 2021

The job market has regained only about half of the 22 million jobs that were wiped out by the early days of the pandemic. Cloud Technology Platforms: In order to handle the extremely large databases and graphics files needed for technologies like Immersive Reality Solutions, enterprises and manufacturers are moving to the cloud.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

APRIL 11, 2018

This can not only increase your sales, but also can boost your email and address collection to be used in other marketing efforts. (Be As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

DECEMBER 21, 2020

Content marketing with a twist for top-notch SEO. You can rest assured that content marketing will remain one of the most important elements of a winning SEO strategy in 2021 and beyond, but that’s not all there is to it. Focus heavily on Core Web Vitals. Wrapping up.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

JULY 17, 2018

If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there. Because without clients there’s no influencer marketing campaign. 250 is the Cellar for Creator Compensation. And this is the basement.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

JULY 24, 2018

Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing , each according to influencer marketing guru and creator relations goddess, Kristen Matthews. Kristen Matthews. The Proof is Always in the Pudding. Like this post?

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Biznology

MARCH 3, 2017

Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). Account-based marketing favors the status quo.

Account Based Marketing 80

Account Based Marketing Video Marketing B2B Thought Leadership Lead Gen 80

Biznology

APRIL 20, 2017

A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Without basic customer details and a line of communication to your target market, your other data isn’t helpful. When someone has had a chance to use the product they ordered, ask them to rate the product.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

OCTOBER 5, 2016

Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. How a smarter website can improve your marketing effectiveness, Part II. Metrics That Matter.

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? There are multiple questions when it comes to social media conversion rates and the most common query for all digital marketers and enterprises is how they can improve social media marketing? Let us get started with. A/B testing. Plan your Strategic Goals.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 30, 2019

In order for your business to grow, you need to find new customers while keeping your current ones. Tracking online marketing is usually pretty straightforward. You might not be able to track every marketing effort, but the more you can track, the more you can lower your overall marketing expenses.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

AUGUST 9, 2017

They don’t sell directly, and yet, you can order right from their website. They made me happy as I was learning things about the market that I might not have gotten if contacting them was difficult. Take, for example, an experience I had with Thule recently. They’re simply connecting you to your choice of online retailer.

Marketing Websites 133

Marketing Websites Paid Search Agency Contact Marketing Marketing Prospects 133

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

APRIL 9, 2019

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Remember, data is an increasingly valuable commodity in today’s business and marketing landscape. I suspect the same is true for you too. Learn from their lessons.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91