Smashmouth Marketing

JANUARY 1, 2009

Do you trust the statistics you use when you are making marketing decisions? And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). As a marketer, I dig through numbers all the time. I think so.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Next week, Oct 5 and 6, will be the Boston summit.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

APRIL 25, 2009

Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. Tags: lead gen marketing appointments events b2b sales2.0 It should be another great day of insights, interraction and networking from the industry's 2.0 conference.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

SEPTEMBER 25, 2019

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. It has become pervasive, and respected, to do business this way. We were able to gain responses from 260 executives (C/VP/Dir).

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. It has become pervasive, and respected, to do business this way. We were able to gain responses from 260 executives (C/VP/Dir).

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

APRIL 2, 2009

Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. Customer Engagement Strategies (Online, Phone, Appointment Setting , Sales Initiated Marketing - let's learn and empower sales people).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Understand the basics of online lead gen. Understand the value of Content. Dial the phone.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Times have changed in the world of outbound marketing.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 4, 2013

Does that sound much different than a sales or marketing professional? His passion for his new online magazine launch is one I share and hope you will too. As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it. You all own your own businesses!

Peer-to-peer 100

Peer-to-peer Blogger Intent Network Marketing 100

Smashmouth Marketing

DECEMBER 1, 2008

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. In my post When the Blood Flows , I wrote that marketers should view the downturn as opportunity and try to aggressively gain market share. Marketing must have a compelling offer.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Build an online community. Build that online community.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

DECEMBER 5, 2008

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. In my post When the Blood Flows , I wrote that marketers should view the downturn as opportunity and try to aggressively gain market share. Marketing must have a compelling offer.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

NOVEMBER 4, 2009

MarketingProfs : Why isn't it "marketing & sales" v. sales & marketing"? Shouldn't marketing come first? jcstone3 : Account marketing needs crop rotation, colonization, and continuation strategies #B2buniversity. AKrizzle : RT @KathleenBostick : SF.com does not really have marketing automation.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sales20 Sales20Conf : What about sales & marketing sharing compensation plans. 10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. nedelsha : RT @annekeseley : All Sales 2.0 sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Online Data Suppliers: Typically an annual subscription basis. By far the best value on the market for the quality you receive. We are always looking for quality lists.it million companies.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads. Sales20Conf : What about sales & marketing sharing compensation plans. 10k's of people will see our preso online #sales20. nedelsha : RT @annekeseley : All Sales 2.0

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

JUNE 9, 2009

Answers, groups, messaging #mpb2b damphoux : as you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b gscottshaw : Roadblocks for B2B Marketers: 1. mpb2b agravel : Less than 30% of online users scroll. - Lack of Alignment, 2. Not Scoring Leads, 3. On the job hunt?

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Smashmouth Marketing Blog - write an article. I was already doing a majority of the list, but then it got me thinking. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Smashmouth Marketing Blog - write an article. I was already doing a majority of the list, but then it got me thinking. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Online Data Suppliers: Typically an annual subscription basis. By far the best value on the market for the quality you receive. We are always looking for quality lists.it million companies.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 10, 2008

Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

JUNE 15, 2009

MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Marketing is about relationships 3. Monitor profit generation. Learn web 2.0

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 16, 2009

gscottshaw : Roadblocks for B2B Marketers: 1. greenleads : iLoop: our role as marketers is to communicate, deliver, and exchange value to customers and prospects #mpb2b. agravel : Less than 30% of online users scroll. - Answers, groups, messaging #mpb2b. Lack of Alignment, 2. Not Scoring Leads, 3. Not Nurturing Leads, 4.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

MARCH 25, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. Setting up a bridge number, having an online presentation, and additional attendees (Applications Engineer, Manager, or other supporting attendees) can help improve the quality and acceptance of the meeting. Don't over-sell.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

DECEMBER 19, 2008

Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

NOVEMBER 2, 2008

There is plenty of information online, a great place to start is the Lifehacker interview with Merlin Mann, the author of 43 Folders blog. The article links to all sorts of online resources.

Tagging 100

Tagging Resources Organization Examples 100

Smashmouth Marketing

NOVEMBER 1, 2008

There is plenty of information online, a great place to start is the Lifehacker interview with Merlin Mann, the author of 43 Folders blog. The article links to all sorts of online resources.

Resources 100

Resources Organization Examples Personalization 100

Smashmouth Marketing

NOVEMBER 28, 2008

Incidentally, when I looked online for a photo to use, I found a site selling the pink ones for $185. I turned from the mac and looked at the tv and it was instantly confirmed, an old rotary phone just got hung up. It was kind of neat to have a sound resonate so clearly and to bring up so many memories.

Tagging 100

Tagging 100

Smashmouth Marketing

MARCH 27, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. It has become pervasive, and respected, to do business this way. We were able to gain responses from 260 executives (C/VP/Dir).

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100