Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. Your event is not a one-time event.

Event Marketing 197

Event Marketing Marketing & Strategy Marketing Strategy Planning 197

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. However, choose your hashtag wisely, as the wrong one could mean no one uses it or, worse, it gets lost in a stream of irrelevant tweets or is hijacked.

Twitter 67

Twitter Promotion Tips Relevance 67

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The Point

MARCH 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Offer free information on how to cope, certainly.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

The Point

OCTOBER 1, 2021

B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. solely for the purpose of diverting marketing emails.

Lead Gen 297

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 297

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. Digital Marketing Trends: Twitter enhances e-commerce support with ‘Live Shopping’ experience. Take a breath, reader.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

Conference 162

Conference B2B Zoominfo Cold Calling 162

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Live streaming. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Marketing AI 83

Marketing AI Paid Search Agency Lead Ranking Psychographics 83

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. With this in mind, I wanted to share some of my observations and takeaways from the event. Perhaps more so than ever.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Sprout Social

AUGUST 3, 2021

But this year’s event looks markedly different from Rio and London. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Still, fans all over the world are eager to tune into their favorite events with streaming services contributing to overall viewership.

Brand Identity 133

Brand Identity Branding Social Media Twitter 133

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Conversations are happening live, right now. Share your Space via Tweet so your followers can join. Let’s get started.

Twitter 134

Twitter Conversion Communities Work Management 134

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Top Rank Marketing

JULY 26, 2023

I was 22, a year out of college, and finding my footing as a marketing writer. Together with seven of our closest friends, we spent the next two decades perfecting the art of marketing. But, to be honest, without the marketing skills, our technical skills alone wouldn’t earn us bookings. My whole career – my whole life! –

B2B Marketing 60

B2B Marketing B2B Storytelling Demand Generation 60

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Successful Twitter marketing is powerful. Twitter Chats: The Untapped Market.

Twitter 109

Twitter Marketing & Strategy Marketing Strategy Tips 109

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. Depending on where you live, you’re either well aware of Singles’ Day or scratching your head right about now. email marketing, you may be a little unsure about how to mix sales campaigns with relationship status.

Email Marketing 107

Email Marketing Examples Marketing & Strategy Marketing Strategy 107

Hubspot

MAY 8, 2020

In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. Embracing Live Events on Social Media. Consider covering the event with ephemeral content.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background.

Buzz 98

Buzz Event Marketing Webcast Lead Ranking 98

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. searchmarketing Click To Tweet.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Click To Tweet.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Today’s transcript will be live by 8 a.m.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Sprout Social

AUGUST 18, 2022

Twitter has rolled out four ecommerce features: Shops, Spotlights, Live Shopping and Product Drops. Live Shopping. Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. The “Latest” tab where new products show up as they appear on the live stream. Examples of Twitter shopping in action.

eCommerce 112

eCommerce Twitter Ideal Customer Profiles Broadcasting 112

Unbounce

DECEMBER 1, 2021

market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users. While Microsoft Ads has a much smaller search market share than Google, it lets you target audiences less likely to use Google platforms. Google’s top advantage is its sheer scale. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

SocialPilot

FEBRUARY 12, 2024

Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Here, we have rounded up the most completing influencer marketing statistics for 2021.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

ClearVoice

JULY 27, 2023

But this seven-step framework inspires good storytelling that can be applied to charitable work, policy campaigns, marketing, and branding. It asks the audience to live in the character’s story world and feel the complexity of their problems. 5 cool examples of how to use Freytag’s Pyramid in modern marketing: 1.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72