Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Words of wisdom from two industry leaders: Trish Bertuzzi, I nside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Zoominfo

MARCH 9, 2023

The job market has been undergoing a major reset for the past three years. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. That dynamic, like so much else, was turned on its head in 2020.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. Tom: Welcome to the founders interview on Webbiquity.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Salesforce Marketing Cloud

JANUARY 9, 2024

As someone who spent more than 10 years as an account executive (AE), I’ve had my fair share of job interviews. When I think about how to conduct an interview, I’m looking for questions that show a candidate’s resume and background. This question is about alignment. What is your proudest accomplishment?

Examples 59

Examples Thought Leadership Work Management Touchpoints 59

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Brandpoint

AUGUST 25, 2021

What is the hiring process like? Here at Brandpoint, the application and interview process are not only a time for us to learn about you, but for you to learn about Brandpoint. From writers to project managers, account executives to marketing specialists, strategists to designers, Brandpoint does it all in-house.

Process 118

Process FAQ Guidelines Positioning 118

SmartBug Media

OCTOBER 20, 2020

Interviewing digital marketing agencies can be an overwhelming task. What questions should you ask to ensure the agency you select is the best partner for the job? Ready to learn how to go about hiring a digital marketing agency for manufacturers? Marketing agencies are busy places.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Ad Agencies Work Management 104

Zoominfo

OCTOBER 20, 2021

But when active candidates aren’t the right fit, how do you search beyond those already in the job market? This suggests that many more passive candidates exist in the job market. Active vs. Passive Candidate Recruiting Much like traditional marketing, it can help to think of your ideal personas for recruiting.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Oktopost

OCTOBER 23, 2021

Qualified leads have done independent market and product research , completed your company’s nurturing sequence, and are ready to buy. . If you want to maximize your success in finding qualified leads, here’s how to hire a Sales Development Representative that will drive sales for your company. Source: [link].

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul.

Process 99

Process Deliverability Work Management Thought Leadership 99

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Organization and time management.

Social Media 89

Social Media Work Management Marketing Management Media 89

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. On the other hand, a weak brand could lead to 10% more spending on each new hire. Having a great employer brand can make or break recruiting that next great candidate.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Webbiquity

JUNE 8, 2020

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Hubspot

AUGUST 1, 2022

Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. However, they have difficulty finding the right people to hire. 30 Interview Questions and Answers for Sales Ops.

Top of Funnel 74

Top of Funnel Peer-to-peer Work Management Cross-Selling 74

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well. Digital is a different animal from traditional marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time to review the 15 questions below.

Work Management 56

Work Management Marketing Management Customer Satisfaction CRM 56

Zoominfo

OCTOBER 20, 2019

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Hiring the right people can directly impact your company’s overall success and revenue. Hiring the right people can directly impact your company’s overall success and revenue.

Zoominfo 130

Zoominfo Work Management Sales Cycle Marketing Management 130

Zoominfo

OCTOBER 11, 2018

Performance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates. Conduct an “Evidence-Based Interview”. An evidence-based interview.

Zoominfo 133

Zoominfo Ideal Customer Profiles Work Management Profiling 133

Zoominfo

MAY 20, 2018

Step 1: Decide who will conduct your interviews. It’s considered best practice to have a third-party company conduct win/loss analysis interviews on your company’s behalf—for several reasons: A third-party has no emotional investment in your products or selling tactics and they’ll be able to provide unbiased feedback.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

FunnelEnvy

SEPTEMBER 19, 2022

Software is essential for successful B2B marketing campaigns, but it’s only half the battle. You need your marketing tools and the people using them to be well-aligned so that your organization can take full advantage of today’s technology. Hiring a New Team Member. Internal Assignment.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. Let's dive in! ✨ 1.

Social Media 85

Social Media Work Management Marketing Management Process 85

ANNUITAS

MAY 5, 2020

It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Look Internally Before You Hire an Agency. Ask these five questions: 1.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

BOP Design

APRIL 14, 2022

Getting WBENC Certification means that a business is at least 51 percent owned, controlled, operated, and managed by a woman. According to WBENC’s website, “one or more women must have unrestricted control of the business, a demonstrated management of day-to-day operations, and a proportionate investment of capital or expertise.”

Enterprise Management 103

Enterprise Management Business Work Management Advertising Agencies 103

Hubspot

MARCH 16, 2023

So when interviewing to fill that position, you should expect questions to be just as thorough. Your interviewer will be asking questions that encompass all these responsibilities and more. General Account Executive Interview Questions Expect the interview to start with simple questions.

Cold Calling 63

Cold Calling Ethics Education Class 63

Hubspot

MAY 24, 2021

When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". Well, there are certain less-than-ideal qualities you can look out for to identify potential hires who probably won't pan out. They lack self-awareness.

Work Management 92

Work Management Marketing Management Eye-Tracking B2B Sales 92

Engagio

FEBRUARY 25, 2019

2018 was a big year for Account Based Marketing. With that increase in market adoption, our clients began asking an obvious question: Who will lead this change? Now we’re peeling back the curtain and sharing our ABM interview questions with you. ABM is something that requires a high-performer to lead.

Account Based Marketing 102

Account Based Marketing Planning ABM Work Management 102

Heinz Marketing

SEPTEMBER 12, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Training 98

Training Work Management Class Marketing Management 98

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 34 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 31.17 50 Jeff Daniels, Ph.D.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Salesforce Marketing Cloud

APRIL 27, 2022

Attracting and retaining workers in this highly competitive, extraordinarily tight labor market is harder than ever, and a key priority for businesses. All this should drive employers to rethink, or at least question, everything about hiring and retention. In this market,” said Aguh, “talent is the buyer.”.

Work Management 98

Work Management Lead Ranking Training Conference 98

BenchmarkONE

JULY 28, 2022

Content marketing is a pretty broad term. While some firms put a lot of emphasis on the “marketing” side of the equation, others may be strictly content production houses. So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money? You start by knowing exactly what to look for.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Conductor

JUNE 21, 2022

Whether you’re looking for a new role, a promotion, or professional advancement, it shouldn’t matter whether it’s an employee’s or employer’s market. This sage piece of advice was shared by Kathryn during her C3 session “ You’re Hired: How to Land the SEO Jobs of Your Dreams.”. We’ll accept an offer just because we got one.

Organization 59

Organization Paid Search Agency Advertising Agencies Work Management 59

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Engagio

SEPTEMBER 9, 2020

Leaders of the most iconic brands share an appreciation for the people that helped build them: “The competition to hire the best will increase in the years ahead. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” – Steve Jobs, Apple. “If Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Scoop.it

OCTOBER 27, 2022

While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. But here’s the deal with content creation. Emphasis on the word “relevant”.

Curation 86

Curation Work Management Marketing Management Service 86

Salesforce Marketing Cloud

JUNE 27, 2023

The best part of this exercise is that now you have a story to tell in interviews: “Hey, I handpicked your company from a list of 5,000. Prospect: Grab the attention of hiring managers To get your foot in the door, you’ll have to find contacts at each company who are willing to prop the door open. Here’s why.” Share your truth.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles Lead Scoring Lead Ranking 52