Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy.

Features 62

Features API Buzz Social Media 62

Content Marketing Institute

FEBRUARY 3, 2021

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Content Paid Search Agency Business 141

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. How Has Oktopost Integrated This API Update?

Features 62

Features API Social Media Analytics 62

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Buffer

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. The Best Instagram Stories of 2019.

Best Practices 100

Best Practices Template Social Media FAQ 100

Content Marketing Institute

OCTOBER 7, 2020

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute. Not so much.

Features 142

Features Advertising Channels Activities Content Marketing 142

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. How Has Oktopost Integrated This API Update?

Features 48

Features API Social Media Analytics 48

Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. It could be your delivery.

Brand Identity 101

Brand Identity Branding Paid Search Agency Newsletter 101

Webbiquity

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. It could be your delivery.

Brand Identity 94

Brand Identity Branding Paid Search Agency Newsletter 94

Buffer

NOVEMBER 8, 2018

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Research 101

Research Work Management Storytelling Custom Publishing 101

ClearVoice

APRIL 13, 2020

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Sprout Social

JUNE 24, 2019

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. Getting started with Instagram Story ads.

Rules 105

Rules Impressions Practices Ads 105

ATAK Interactive

MARCH 31, 2018

Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are finding unique ways to use it towards their marketing and content efforts, from increasing online traffic to generating foot traffic to offering special deals.

Eye-Tracking 83

Eye-Tracking User-Generated Content Buzz Curation 83

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Read on to find out what the unique types of metrics for Stories are, and what they mean for your brand. Understanding Stories metrics.

Analytics 74

Analytics Impressions Eye-Tracking Profiling 74

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. . But how did Bustle become so successful on Instagram Stories?

Advertising Agencies 102

Advertising Agencies Custom Publishing Advertising Benchmark Advertising Mediums 102

Emplifi

AUGUST 13, 2019

Instagram Stories have become a powerhouse for both paid and organic content. But if you're spending too much time creating each and every story – you're wasting it! Here are the best apps for Instagram Stories that are guaranteed to improve results and make your life easier.

Spending 110

Spending Organization Best Practices Stats 110

Convince & Convert

AUGUST 6, 2016

At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Instagram Stories is actually good news for Snapchat. Defection Ahead.

Social Networks 112

Social Networks Terms and Conditions Facebook Network Marketing 112

Sharpspring

FEBRUARY 4, 2020

Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However, many people aren’t sure how to go about using Instagram Stories to boost business and help bring positive attention and increased awareness to their brand. Create Boomerangs.

Business 58

Business Top of Funnel Press Social Media 58

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. .

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Content Marketing Institute

OCTOBER 5, 2018

When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. View this post on Instagram. Set up the stickers on Instagram.

Forrester 99

Forrester Video Marketing Opt-out Opt-in 99

Oktopost

MAY 22, 2018

Snapchat found a mode of storytelling that became a near-overnight success, and Instagram Stories jumped on the bandwagon. Instagram Stories are often […].

Tactics 96

Tactics Tools Storytelling B2B Marketing 96

Content Marketing Institute

NOVEMBER 5, 2019

Instagram seems straightforward. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging.

Content Marketing 79

Content Marketing Content Paid Search Agency Companies 79

Bannersnack

FEBRUARY 17, 2021

9 minutes read Instagram Stories are driving tons of engagement. Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story dimensions you can use. The post Instagram Story Dimensions: Best Practices To Know About first appeared on Creatopy Blog.

Practices 52

Practices Best Practices Features Activities 52

Magisto

SEPTEMBER 25, 2019

One of the exciting new features regarding Instagram stories is the ability to add music to your Instagram stories. Since Instagram is prioritizing stories they are making it easier, and easier for you to create interesting and engaging content. How to Add Music to Your Instagram Stories.

Storytelling 64

Storytelling Video Marketing Features Social Media 64

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

ATAK Interactive

MARCH 31, 2018

Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are finding unique ways to use it towards their marketing and content efforts, from increasing online traffic to generating foot traffic to offering special deals.

Eye-Tracking 60

Eye-Tracking User-Generated Content Buzz Curation 60

ATAK Interactive

MARCH 31, 2018

Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are finding unique ways to use it towards their marketing and content efforts, from increasing online traffic to generating foot traffic to offering special deals.

Eye-Tracking 60

Eye-Tracking User-Generated Content Buzz Curation 60

ATAK Interactive

MARCH 31, 2018

Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are finding unique ways to use it towards their marketing and content efforts, from increasing online traffic to generating foot traffic to offering special deals.

Eye-Tracking 60

Eye-Tracking User-Generated Content Buzz Curation 60

ATAK Interactive

MARCH 31, 2018

Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are finding unique ways to use it towards their marketing and content efforts, from increasing online traffic to generating foot traffic to offering special deals.

Eye-Tracking 60

Eye-Tracking User-Generated Content Buzz Curation 60

Spiralytics

DECEMBER 18, 2018

Have you ever wondered what all the fuss is about when it comes to Instagram Stories?

Social Media 91

Social Media Video Marketing Social Marketing Media 91

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. . But how did Bustle become so successful on Instagram Stories?

Advertising Agencies 66

Advertising Agencies Custom Publishing Advertising Benchmark Advertising Mediums 66

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294