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How Focusing on Workplace Culture Drives Marketing Performance

Marketing Insider Group

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. We’ve all heard how important it is to have a positive workplace culture. But what you might not know is that when you get it right, your workplace culture can drive performance as well. Discover how here.

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How to Drive Business Success by Investing in Employees

Trade Press Services

Building and fostering an employee-centric workplace can create dramatic and wide-reaching benefits for the company. Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

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What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to teach us about the world of business and the essential traits needed in order to become a successful marketer. The Truman Show.

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What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

Marketing Insider Group

LEGO inspires creativity and innovation. The Change Game: What Jørgen Brought to the Table. For solutions, he didn’t look to those who had been running the company for years. He knew the company wasn’t going to survive under this strain. He cut costs dramatically until the company was again profitable.

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How to Use Change to Drive Innovation

Vision Edge Marketing

Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. . Embrace the change.

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Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. A highly productive company. The results?