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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? What makes a good lead magnet?

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. What are Case Studies in Content Marketing?

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, how do you do it? But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. The average person receives 121 emails per day. Another number to keep in mind is length.

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[Announcement] Automate Website Conversions with OptinMonster and Uncanny Automator

Optinmonster

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. You create “recipes”, which are simple if-this-then-that instructions that run automatically.

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The 5 Best Ebook Formats for Marketers [Free Templates]

Hubspot

Some argue that in the world of marketing, ebooks are dead. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. What is the best ebook format for content consumption? Download Free Ebook Templates.

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Create the Perfect Marketing Plan for a B2B Product Launch

Launch Marketing

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Supported by the marketing strategy , these channels were chosen to reach the target audience.

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