Navigate the Channel

AUGUST 3, 2023

YOU are the presentation, not your slides or props. Your audience won’t leave a presentation you give recalling your organization format or your slide deck – they will leave remembering you. Be brutal when you edit your slides, or follow a ratio when you create them, such as the advice from TED Masterclass , or the 7×7 rule.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Exceptional Excel skills.

Work Management 111

Work Management Marketing Management Service Customer Satisfaction 111

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Paid Search Agency 115

Paid Search Agency Classified Ads Advertising Agencies Work Management 115

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 239

Marketing Websites PPC Leads Lead 239

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Marketing AI 142

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 142

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. Find the transcript for this episode and all past episodes at: [link].

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 110

Marketing Automation Services Marketing AI Marketing Automation Work Management 110

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Many have paid a premium to attend or exhibit at your marketing event.

Planning 292

Planning Conference Transparency Paid Search Agency 292

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. In today’s world, consumers and businesses turn to search engines like Google for quick-and-easy answers to whatever questions or problems they have. After a while it hits Page One in the SERP.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Marketing Insider Group

MAY 23, 2021

You can also consider tracking popular search topics on Google that relate to your industry and event goals. Pay attention to your presentation slide design, clear and crisp audio, and high video quality. Christina Tomlinson is the VP of Marketing & Events at Pathable. Christina Tomlinson.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Vidyard

JULY 6, 2020

Go Full-Screen on a Google Slides Presentation Without Losing Your Speaker Bubble 1.9 Bonus: If the thing you want to record with the large speaker bubble is a Google Slides presentation, do these two things before opening up the Chrome extension. In Google Slides, hit Present. Hide Recording Controls 1.3

Knowledge Base 122

Knowledge Base Video Marketing Google Work Management 122

Brandpoint

NOVEMBER 15, 2022

Have you noticed that this topic creates a collaboration gap between digital marketers, creatives and other departments? Throughout my career, I’ve seen tensions around the topic of SEO between digital marketing teams and other departments. Read More: The State of Digital Marketing for the Manufacturing Industry for 2022 ].

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

BenchmarkONE

JANUARY 26, 2022

Webinar deck slides are kind of like trail markers in the forest: they illustrate the main points to help you maintain a logical flow as you drive your message home. Slide decks also: . Of course, to reap these benefits, your slide deck has to be engaging and high-quality. Designing and optimizing the slides for online viewing.

Webinar Metrics 72

Webinar Metrics Broadcasting Design Tips 72

Seismic

JUNE 13, 2023

Seismic for Google Slides is an expansion of our content automation capabilities. It allows sellers to access approved slides, customer information, and the complete Seismic library without leaving Google Slides, enhancing personalization and buyer experience while saving time for marketing and sales.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

MindFire

FEBRUARY 12, 2021

The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. Download the slides (including examples) here.

Paid Search Agency 98

Paid Search Agency Linkedin Advertising Agencies Ad Agencies 98

Envy

FEBRUARY 21, 2022

You probably already know this, but showing how your marketing efforts impact the organization is usually not a simple process. What happens when you encounter a problem, such as when you’re unable to build the report that you so badly want, and need to use an external tool, such as Google Sheets?

Hubspot 116

Hubspot Features Press Marketing Report 116

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Envy

JANUARY 22, 2019

Video marketing is, hands down, one of the most important strategies in content marketing today. Lumen5 dashboard Reddit - A Tech Marketer's Box of Delights. Promo by Slidely. Promo by Slidely dashboard Top 12 Cyber Security Thought Leaders to Follow. Text is limited to 100 characters and one text box per ‘slide’.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Seismic

DECEMBER 6, 2023

Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf. Artificial intelligence and automation were key themes for our innovation all year.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Check out a few stats here.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

BenchmarkONE

NOVEMBER 9, 2022

Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . Create Slides and Upload Them to SlideShare. of your customers want webinars served as a mixture of video, audio, and slides. Sharing the webinar in slide format is the final piece of the jigsaw puzzle. .

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Conversion 98

Brandpoint

DECEMBER 17, 2020

While the recommended changes may require an investment of time, money and manpower, experts advise that the organizations could benefit in the following ways: The improvements could make your site available to entirely new audiences and/or markets. Americans with disabilities make up a full 26% of the U.S. population.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. They might even resent having to comb through marketing emails to find the messages they want.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. That podcast was an assignment for the students in my social media marketing course.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

chiefmartech

AUGUST 2, 2020

I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now. Spreadsheets (Data) — if you can use Excel or Google Sheets, you can build an app. I arrange logos on slides like a Martech Mr. Monk.).

Sample 114

Sample Mobile Marketing Software Analysis 114

Litmus

MARCH 14, 2023

After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? How will you do it?

Email Marketing 80

Email Marketing Planning Template Design 80

Martech

JANUARY 24, 2024

“StreamAlive allows you to set up a ‘run of show,’ a series of scenes, so you can open with the map, move on to a poll, pull up a slide and so on” Wright continued. These were mostly on Zoom, a couple were on Google Meet; 56 live sessions that happened over a compressed six week period.

Webinar Metrics 104

Webinar Metrics Conference Aggregators Communities 104

Velocity Partners

JUNE 6, 2023

Performance marketers love engagement metrics because they feel specific. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action. Here’s what we came up with.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. New social media platforms and communication tools release every day.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. Let’s explore some things you can do to improve your current situation and start seeing real ROI from all the time and resources you’ve put into your content marketing efforts. Congratulations! Be Patient.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Convince & Convert

DECEMBER 4, 2014

Email marketing and list building… We know we have to do it, but how much time do we really spend on it? Google Hangouts on Air are free! With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs. This year I decided to make it a top priority in my business.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165