Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 88

Email Marketing Design Trends Work Management 88

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. This is where social media reports can help you bridge knowledge gaps at the executive level and translate the raw data into a narrative that resonates with anyone in leadership. Get your copy of the toolkit here for free!

Social Media 112

Social Media Media Paid Social Agency Budget Programs 112

Litmus

AUGUST 15, 2022

Data Visualization without Images: AMP Email Update. Presenters: Mark Robbins Alice Li Hussein Al Hammad. Email Marketing Evolution: Shifting from a product to a customer-centric mindset. Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work. Converting SEO Traffic: Winning With Email Marketing.

Deliverability 73

Deliverability Lock-In Trigger Marketing Email Marketing 73

Salesforce Marketing Cloud

APRIL 17, 2023

Here’s a guide for what to expect in-person and on Salesforce+. Join product experts across Platform and MuleSoft as they deep dive into data integration, automation, and security. Join Aridam Kumar, Technical Product Marketing Manager at Salesforce for all of the core information you need.

Automation 52

Automation API Marketing Management Communities 52

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. Read it: How to Calculate Total Addressable Market. I would know.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Litmus

OCTOBER 25, 2022

Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Data Visualization Without Images: AMP Email Update. Creativity cannot exist with homogeneity.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. I’m starting to think that asking ONE person to be a. Make sure non-marketers know and understand how much work social media managers do on a daily basis.

Work Management 133

Work Management Social Media Communities Copywriting 133

Bound360

OCTOBER 5, 2017

If you’re a B2B marketer, I don’t have to tell you that B2B marketing is hard. Prospects are getting harder to engage with, buying groups are growing in complexity, and marketers struggle to find the right data to understand and resonate with buyers. leverage industry and role data to engage prospects better.

Demand 53

Demand Personalization Webinar Metrics Marketing Prospects 53

Litmus

SEPTEMBER 28, 2020

Jaina Mistry, Email Marketing Manager at Litmus. Alice Li, Staff Engineer at Squarespace. White, Head of Research at Oracle CX Marketing Consulting. The Data Storyteller Award : Altos. And we particularly like how website data is used in subsequent campaign touches to further personalize their emails. “We

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! And you know you need a qualified person behind the scenes and screens of your channels. So it’s important that the person representing the voice of your brand online—your social media manager—is stellar. What projects do you want this person to own?

Social Media 101

Social Media Work Management Marketing Management Tips 101

Litmus

JULY 22, 2019

Join the brilliant minds who are tackling the biggest challenges in the industry and get the insights, real-world examples, and practical takeaways you need to elevate your email marketing. Effective Storytelling with Data Visualization Heidi Olsen, Bumped. Email marketers have more data than ever when it comes to subscribers.

CMS Development 44

CMS Development Work Management Conference Email Marketing 44

Convince & Convert

APRIL 20, 2016

The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. Black and White Street Style.

Relevance 111

Relevance Communities Segmentation Social Media 111

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Great marketing keeps ‘the jaguar effect’ in mind.

SMS 85

SMS ROI Email Marketing Advertising Agencies 85

Convert

MARCH 16, 2022

A/B testing is a randomized experiment that pits two versions of marketing assets against each other simultaneously to determine the best performer. Inaccurate Email Marketing Data: Apple’s privacy updates can also potentially reduce the ROI of your email marketing campaigns. What is A/B Testing? Optimize Landing Pages.

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate Paid Search Agency 52

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. Just like any other marketing channel, brands must target videos to reach specific audiences. From Baseball to Bae: Cultural Adaptation.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Market to them and never forget that even in B2B, human beings still make the decisions. Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Terminus

OCTOBER 4, 2021

We are dedicated to showing up for our fellow marketers. With this core set of values comes a curiosity to learn from customers and other marketers every day. Our team has spent many years in B2B marketing, trying new things, experimenting, noting what works, and learning from our mistakes. Biggest Marketing Trends Right Now.

Ideal Customer Profiles 26

Ideal Customer Profiles Account Based Marketing Multi-Channel Advertising Agencies 26

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. ” But it’s not just marketing, he emphasized.

Enterprise Management 125

Enterprise Management Digital Asset Management Optimization CMS Development 125

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. But it’s not just marketing, he emphasized. “We

Enterprise Management 109

Enterprise Management Digital Asset Management CMS Development Optimization 109

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

seo.co

JULY 10, 2023

You can also use <li> to define individual list items. While you’re organizing data, you can use the <table> element to create a table, with descriptions for rows (<tr>), columns (<th>), and individual data cells (<td>). Using table tags for organizing data. Images (<img>).

Lead Scoring 45

Lead Scoring Lead Ranking SEO Tagging 45

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Mark Walsh. Chris Lake.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

SnapApp

APRIL 4, 2018

All others must bring data.” – W. Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

MARCH 31, 2020

What I love about email: I’m a relatively regimented person (hi, fellow Type-A ladies!), I’m a startup person and have worked in lots of small companies. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing.

Enterprise Management 79

Enterprise Management Work Management Marketing Management Budget Programs 79

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. He does not interact personally from his @GuyKawasaki account. No replies.

Social Media 167

Social Media Media Marketing & Strategy Work Management 167

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. He does not interact personally from his @GuyKawasaki account. No replies.

Social Media 165

Social Media Media Marketing & Strategy Work Management 165

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Buzz Marketing for Technology

JULY 9, 2008

This can be especially difficult as many are no longer in the same location, nor is there "personal" interaction within or outside of work tasks in many companies (especially global companies). What are we doing as teachers to make ourselves li. Another article indicates that Web 2.0 What else might I be missing? ► June. (16).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Opinions 100

Buzz Marketing for Technology

JULY 16, 2008

One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. Coding and identifying trends in the data. In initial coding, a researcher uses action words to describe the data (categories). that is the initial categories.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Zoominfo

DECEMBER 6, 2022

To be successful, quotas should be based on tried and true data. The Outbound Output Calculator ZoomInfo’s data team has created the Outbound Output Calculator to assess the effort, time, and touches you need to build efficient and successful outbound sales. 5 minutes on personalizing a single email. minutes on each email.

Work Management 130

Work Management Touchpoints Peer-to-peer Zoominfo 130

readwrite

AUGUST 9, 2010

The market was dominated by Google Analytics, Omniture and Coremetrix.) Either way, Webtrends is a substantial player in the analytics market and will now bring its strategy to the social application development market as well. App owners that include a Webtrends subscription will be able to get even more data about app users.

Facebook 40

Facebook Paid Search Agency Marketing Analytics Tools Mobile Marketing 40