LeanData

OCTOBER 26, 2022

SaaS technology is generally purchased with a buying committee: finance, IT, sales, marketing and other C-level executives. . If the proposed new platform is really techy, break it down and explain the impact on the business. . You’re ready to scale your tech stack and lean into digital transformation. So where should you start?

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Hubspot

APRIL 12, 2023

When building your strategy, you’ll need to set sales activities goals and track how your team measures up. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? For example, let’s say you missed last quarter’s revenue goal.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion. Welcome, James!

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Topics that we love include: Agile marketing & change management. Analytics & data science for marketing.

Communities 50

Communities Work Management Marketing Management Peer-to-peer 50

Mereo

APRIL 7, 2022

In a recent survey of 330 sales and marketing leaders , in fact, 70% said their salespeople tended to stray off-message during buyer conversations. CSO Insights found that 93% of world-class selling organizations indicated they clearly understand their buyer’s issues before proposing a solution — compared to just 48% of all organizations.

Peer-to-peer 36

Peer-to-peer Planning Paid Search Agency Differentiation 36

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. The task ultimately fell to me. Working with resistance.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

The ROI Guy

SEPTEMBER 13, 2013

I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. But ultimately, your customers want to know how what you proposing is going to let them do more with less, manage risk, help them grow the top line, or reduce the bottom-line.

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

Hinge Marketing

FEBRUARY 26, 2018

Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. They have more than one million full-time employees.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Hubspot

JUNE 28, 2022

For one, it provides your employees with flexibility and autonomy to work where they'd prefer. It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. Let's dive in.

Marketing & Strategy 79

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 79

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. It’s a good time to be an SEO agency.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

MarketJoy

JULY 27, 2018

As a marketer or salesperson, how can you use these tools and channels to your advantage? While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. A Lengthier Relationship.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Hubspot

SEPTEMBER 12, 2018

The more opportunities in your pipeline, the more likely you are to reach or exceed your revenue goals. Growing a healthy pipeline is possible through careful assessment and management. But what is a sales pipeline and why is it so instrumental to selling success? How to Build a Sales Pipeline. Common Sales Pipeline Mistakes. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

NetLine

JANUARY 2, 2019

Keeping it real: cutting the fluff around what works and what’s next for content marketing. Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. Check out Tim’s refreshing realness and clear vision on what works and what’s next in B2B marketing.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. More stakeholders than ever are engaged in enterprise buying decisions. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Hinge Marketing

DECEMBER 4, 2014

You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Below, we’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader brand visibility.

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

Hubspot

JANUARY 25, 2018

Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. It should be a lightweight process -- [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results.

Case Studies 96

Case Studies Case Study Studies Work Management 96

The ROI Guy

JULY 9, 2018

Schenk says, “We see it in our study, and also in other studies that are out in the market: Being relevant, valuable in differentiating in every buyer interaction is THE challenge. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey. found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

SnapApp

AUGUST 23, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

chiefmartech

FEBRUARY 5, 2018

” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. .” How to Achieve an Agile Marketing Advantage. “Act now.

Paid Search Agency 58

Paid Search Agency Planning Work Management Marketing Automation Services 58

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. What about the millions spent on new methodologies and sales training each year? The goal: the bionic sales rep ready for the 21 st century customer.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! focus on peers and influencer content needs as primary.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Heinz Marketing

MAY 18, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 128

Top of Funnel Peer-to-peer Case Studies B2B Sales 128

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hinge Marketing

FEBRUARY 2, 2016

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? Good marketing and business development professionals will tell you that it’s about being relevant and demonstrating how an agency’s problems can be solved by firm expertise. But it can be done.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The ROI Guy

APRIL 8, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

chiefmartech

FEBRUARY 25, 2016

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” That’s where I first I saw a big gap between IT and marketing.

Planning 40

Planning Work Management Marketing Management Paid Search Agency 40

The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others? That is not enough for Clement.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

The ROI Guy

JANUARY 8, 2013

As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40