SpotMe Blog

JULY 25, 2021

Most events have had to pivot toward a virtual-only model since last March, and despite the unexpected change of plans, many experienced great success. . It takes some extra planning and the right event technology to do the same in the virtual space. Trade shows. Marketing and sales events. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111

BenchmarkONE

JANUARY 24, 2019

Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Here are 10 marketing tips for small business owners that will get your prospective customers lining up to do business with you. Give digital marketing a try.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a YouTube channel, don’t you? The wall on your Facebook company page offers a lot of opportunity.

Facebook 100

Facebook Trade Show Press CPA 100

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Sprout Social

FEBRUARY 8, 2023

Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Manufacturing marketers: don’t pass up this opportunity. There’s endless B2B marketing potential for manufacturers on social. But that doesn’t mean your marketing can’t be. Cummins Inc.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

SpotMe Blog

FEBRUARY 2, 2022

First, you need to have clarity on your virtual event plan, and on your goals. Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The timeline for your event or meeting strategy are key as well.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

Schubert B2B

AUGUST 16, 2017

B2B public relations may seem like its own isolated or separate branch of marketing communications. This is incorrect though because it can mesh with all of the other branches of marketing seamlessly. Both involve your relations with trade pubs. The more your marketing tactics can reference each other and interplay, the better.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Engagio

FEBRUARY 21, 2019

Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting out a lot of content to help marketers execute their day-to-day activities in an account-based world. Watch on YouTube ).

Account Based Marketing 61

Account Based Marketing ABM Trade Show Cold Calling 61

Webbiquity

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Then promote any other marketing events that you have going on, such as trade shows. Be natural.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today? situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. But wait, that’s not new… is back to marketing 101 you’d think, no?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Belkins

FEBRUARY 21, 2021

Despite B2B marketers’ warnings, numerous companies still lose lots of time pursuing the wrong types of clients or looking for them in inappropriate places. When your database is in perfect order, it will be so much easier to run effective marketing campaigns. Apply Marketing Automation. Segment Your Audience.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. These teams of marketers help you create awareness and a strong community around your brand. B2B lead generation falls into the traditional umbrella of marketing.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. These teams of marketers help you create awareness and a strong community around your brand. B2B lead generation falls into the traditional umbrella of marketing.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Content Marketing World.

Conference 133

Conference Social Media Network Marketing Trade Show 133

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Read more on How Virtual Event Marketing Benefits B2B Businesses.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

LeanData

SEPTEMBER 10, 2015

Speakers will include YouTube CEO Susan Wojcicki and entertainment figures Jessica Alba and Patricia Arquette. So, yes, this might be a good place to mention that Dreamforce is no longer just a trade show. Months of planning has gone into scheduling events designed to meet face-to-face with potential customers.

Salesforce.com 68

Salesforce.com Trade Show Conference Startups 68

The Effective Marketer

NOVEMBER 30, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Anything Goes Marketing

DECEMBER 9, 2007

For example, you meet a prospect at a trade show or live event - what better way for them to get a better sense of who you are and what you've accomplished then by sending an email with a video. We have video phones and YouTube!! Tags: video email marketing business blog youtube.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Hinge Marketing

DECEMBER 1, 2014

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Envy

JULY 6, 2020

Earlier this year, we excitedly shared our top 25 Virtual Cyber Security Trade Shows for 2020. You can tune in to a free livestream of all the conference talks on YouTube, and keep track of what’s going on with the hashtag #HITBLockdown002. DEFCON 2020. August 6-9, 2020. Black Hat USA @BlackHatEvents. August 1-6, 2020.

Trade Show 140

Trade Show Conference Training Cost 140

LeanData

SEPTEMBER 10, 2015

Speakers will include YouTube CEO Susan Wojcicki and entertainment figures Jessica Alba and Patricia Arquette. So, yes, this might be a good place to mention that Dreamforce is no longer just a trade show. Months of planning has gone into scheduling events designed to meet face-to-face with potential customers.

Salesforce.com 40

Salesforce.com Trade Show Conference Startups 40

LeanData

SEPTEMBER 10, 2015

Speakers will include YouTube CEO Susan Wojcicki and entertainment figures Jessica Alba and Patricia Arquette. So, yes, this might be a good place to mention that Dreamforce is no longer just a trade show. Months of planning has gone into scheduling events designed to meet face-to-face with potential customers.

Salesforce.com 40

Salesforce.com Trade Show Conference Startups 40

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Anything Goes Marketing

MAY 1, 2007

continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). marketing web 2.0. ,

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. 3) Get creative.

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48