Thinkers360

FEBRUARY 9, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Sprout Social

FEBRUARY 3, 2022

” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Measurable. Measuring your campaign performance data clues you in on whether or not your campaign was a hit based on your goals. ” Pick the metrics and KPIs to measure your campaign.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Chris Koch

OCTOBER 6, 2009

If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. The publishing model is also relevant because as a business model, it is dying—especially for trade magazines.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Scoop.it

JUNE 1, 2021

In this case, measures like rebuilding the website as a Magento 2 PWA or a progressive web application based on another platform could be salvation. For instance, they name products, their benefits, and add shoppable tags for more convenience. Shopping tags, certainly! It’s just impossible to copy those numbers and use them.

Curation 55

Curation eCommerce Content Marketing Branding 55

NuSpark Consulting

JANUARY 15, 2016

John was excited about the advantages the equipment offered, but he had to overcome the hurdle of the $130,000 price tag. Think instead of success stories , perhaps an article you might see featured in an industry magazine. Here are some examples in Lidar Magazine , Rock to Road and Industrial Weigh and Measure.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Hubspot

MAY 15, 2017

There’s the measurement of any ROI on these efforts. With 79% of all online adults on Facebook, it continues to be the highest-utilized social network of those measured in Pew Research Center’s 2016 Social Media Update. Here’s a good example from New York Magazine. There’s knowing the right frequency with which to post.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Chris Koch

OCTOBER 6, 2009

If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. The publishing model is also relevant because as a business model, it is dying—especially for trade magazines.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Customer Experience Matrix

FEBRUARY 8, 2010

It also suggests that marketers are moving into digital channels even when they can’t measure their value very well. Inability to measure ROI and lack of business case ranked only ahead of “other”. The fastest-growing digital channels (social media and mobile) are the least measurable.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. How are you measuring success? Tags: Social Media. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

Customer Experience Matrix

MARCH 19, 2010

In general, there are two schools of thought on social media ROI: some think it really must be tied to revenue and profits to be meaningful; others argue just as passionately that different measures are appropriate depending on the program objective. Another eConsultancy post listing ten specific ways to measure social media success.

Social Media 120

Social Media ROI Examples Media 120

Content Marketing Institute

JANUARY 12, 2018

It will collect the high-level leads from direct marketing campaigns, events, and the thought-leadership platform (its digital magazine) and will be enriched with data from the campaigns they came from. The digital magazine will be the center of gravity and focus on building subscribed audiences. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Bannerflow

NOVEMBER 7, 2019

An ad tag is a piece of HTML5 that informs a users’ browser the dimensions, location, etc, of a display ad that will then be served on the publishers site. A DMP offers the following features: reach for particular segment; the ability to measure lift from using data; and assistance for publishers in monetising user data.

Display 40

Display Advertising Agencies Advertisements Advertising 40

NuSpark Consulting

MARCH 3, 2016

If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. Have you measured what works? Third Party Email Lists.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Scoop.it

APRIL 25, 2019

Did you know that your favorite magazine plans their next issue months out? local influencers to swap content or tag each other on the pictures taken during lunch. Measure Your Results. Measure it! curation, which simply means finding great content that others have created and sharing it with. our own audiences.

Curation 81

Curation Social Media Media Content 81

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” Webinar leads can be more expensive than other vehicles, so measuring lead quality is critical. At a very basic level, Webinars should be measured on CPQL or Cost Per Quality Lead, by whatever standard your company measures “quality.”

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Customer Experience Matrix

DECEMBER 14, 2009

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). tags suggest, Spredfast also pays substantial attention to measurement.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. It can be tracked and measured.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Anything Goes Marketing

OCTOBER 30, 2007

According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008. Happy marketing!

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Online Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Buffer

JULY 29, 2019

have the proper meta tags in place, specifically with Facebook’s Open Graph protocol. For instance, W3C recommends that each page have only one <h1> tag. Recommendations for the Buffer blog: Double-check the way we add utm parameters to links Fix an alt tag in our email signup form. Moz’s One Metric.

Social Media 72

Social Media Social Marketing Media Dwell 72

Kevin Indig

JUNE 19, 2023

Piltch’s argument shows how difficult it is to measure the fuzzy concept of authority. A Google search for “feminist gifts” surfaces Get Bullish halfway down the first page of results, below Amazon and SEO-bait lists by Cosmopolitan and Town & Country Magazine but above competing small businesses.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Contently

OCTOBER 27, 2016

” The videos go up on the company’s online magazine, and subtitles are translated into six main languages: English, French, Spanish, Italian, German, and Portuguese. Babbel’s six magazine sites each generate at least 7 million visitors each month. Matthew and Erika’s cozy croissant chat is at 2.5

Video Marketing 60

Video Marketing Marketing & Strategy Youtube Content 60

ClearVoice

APRIL 15, 2021

My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. Measure your efforts. Or if they solely use Instagram, they can simply tag West Elm. Testimonials are a form of earned media.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Adobe Experience Cloud Blog

MAY 23, 2010

He shares best practices for measuring social media success, as well as tips for B2B marketers to increase their social media or blogging. . Wes Wasson of Citrix shares with B2B Magazine how his company has integrated social media into its marketing mix.

Social Media 48

Social Media Media Web 2.0 B2B 48

Webbiquity

APRIL 19, 2010

In the early days of the internet, traditional forms of media (magazines, newspapers, marketing brochures) were simply moved from print to online; communication was still primarily one-way. Social media can be measured, certainly, but the metrics are frequently less direct and ROI challenging to measure with any precision.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Valasys

MAY 6, 2021

When in the written word content should contain on-page SEO such as keywords, header tags, and links. This is amongst the most popular forms of traditional advertising and includes anything that is physically printed, including a newspaper, magazine, or a brochure and all sorts of print media that can be employed to advertise a business.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Hubspot

OCTOBER 29, 2019

Two things matter when measuring a person's power to influence, inform, and lead an audience. The first thing you'll want to measure is the quality of their posts, ideas, and storytelling. The second is how well these stories or ideas encourage or create conversations," she explains.

Facebook 57

Facebook Ideal Customer Profiles Planning Advertising Agencies 57

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Customer Experience Matrix

JUNE 15, 2009

This actually prompted some very deep thinking over the weekend, which will show up in my Information Management magazine column over the next several months. do a “time to result” analysis that measures the time spent waiting for IT to deliver solutions through multiple iterations. Perhaps one of these will work.

Work Management 120

Work Management Marketing Management Service Software 120

Chris Koch

JANUARY 22, 2010

There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Techniques include measuring the: Value of impressions. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. We can more easily measure engagement in social media.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Biznology

NOVEMBER 4, 2010

Of course, that is one of the beauties of the Internet in that it can all be measured. You see, if someone sees an ad on TV or in a magazine or they are handed a business card (which they will lose) or even given a personal introduction there is a good chance that they won't retain all of the most important information.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Content Standard

APRIL 28, 2017

The promise of a corporate blog is a great one: a space for content marketers to speak directly to our most engaged consumers, with ample room for experimentation without the price tag of a conventional ad campaign. Newspapers and magazines don’t wait to publish editions until they feel like it. Image attribution: Bonnie Kittle.

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest. Not even close. Share it on StumbleUpon. Share this on Technorati. Share this on Mixx.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

B2B Marketing Savvy

SEPTEMBER 24, 2009

Alltop: Your Personal Magazine Rack. The site also enables a “build-it-yourself &# feature for constructing targeted magazine racks. analytics_ If you can’t analyze it, you can’t measure it; if you can’t measure it, you can’t improve it. Often sited resource for usage statistics.

Social Media 40

Social Media Advertising Agencies Media Paid Search Agency 40

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Customer Experience Matrix

SEPTEMBER 3, 2009

Magazine Publishers Association reported the share of time with different media, although you have to read the table carefully because it reports minutes spent by of “users” of each medium rather than the average across all consumers. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action.

Spending 120

Spending Media Mobile Advertising Forrester 120