Remove long-tail about
article thumbnail

What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Gaining visibility and familiarity with those who aren’t ready to make a purchase, but will be in the future, holds the key to sustainable long-term growth.

article thumbnail

A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Yes, there is irony here: I purchased a book about unlimited choice because my choices were limited.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. And then there’s the long tail. So why do people launch long tail martech ventures?

article thumbnail

Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more).

article thumbnail

The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. Think about it: What are you trying to accomplish, anyway?

SEO 269
article thumbnail

Accurate keywords are essential in contextual targeting

illumin

This situation is where using well-planned long-tail keywords is of the utmost importance. This makes it possible for content about houseplant care to display ads for grow lights and content about hair care to display ads for shampoo. Another way to lessen competition is to look for long-tail keywords.

Keywords 105
article thumbnail

7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”