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Martech’s long tail: Countless tiny atoms

Martech

the long tail of martech seems to be here to stay. In the past seven years, the contribution of small long-tail tools hovered around 50%. That consistent number suggests that small tools play a role in company stacks that cannot be ignored or dismissed. That’s the point I’d like to emphasize.

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The 5 Best Long-tail Keyword Generator Tools

Ahrefs

Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. In this guide, you’ll learn how to find long-tail keywords using five main tools. This makes them an excellent target for new websites. … Read more ›

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

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14,106 martech tools reveal 3 trends you should master

Martech

Martech atomization: The long tail is here to stay. Martech growth outpaces martech consolidation The ongoing growth of martech landed this year at 14,106 tools. But in reality, it’s happening at a (much) slower pace and smaller scale than the increase of new tools. In the same year, we added 3,068 new tools.

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What Are Long-Tail Keywords?

ClearVoice

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Best of all, the tool is free. Also, make sure you use Google Trends alongside other marketing tools. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The tool shares if a topic is hot, building traction, or declining. Image Source 3.

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2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)

chiefmartech

The vast majority of these products live in the “long tail” of small businesses, startups, and side hustles that specialize in a particular function, vertical, region, or platform ecosystem. These long tail ventures won’t all be viable businesses in the long run. growth rate).