seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Will you use a combination of head keywords and long-tail phrases? There are a number of third-party marketing analytics and SEO tools you could use to measure your organic traffic (along with a host of other KPIs), but we recommend the simplest solution— Google Analytics.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Knowledge Panel and the Knowledge Graph.

SERP 295

SERP Features Google Top of Funnel 295

Outbrain

JUNE 18, 2018

To increase the chances of your YouTube video showing up in the featured snippets, here’s what I recommend: Use a transcription tool or upload a script for the video’s closed captions. Optimize the description box with some relevant long tail keywords. Much like listicles, organize the content in a step-by-step format. #5

CTR 50

CTR Features Organization SERP 50

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Near the end, provide supplementary information like FAQs, tips, and tools.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Launch Marketing

JANUARY 27, 2021

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Brandpoint

DECEMBER 13, 2018

Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Click-through rate (CTR) = clicks/impressions. If you want to use a free and simple tool for assessing KPIs and choosing content to optimize, Google Search Console (GSC) is your best friend. (To

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Near the end, provide supplementary information like FAQs, tips, and tools.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Google’s autocomplete feature is both a valuable and underutilized tool for PPC keyword research. And you don’t have to pay for any advanced PPC keyword research tools to do it.

PPC 53

PPC Keywords Top of Funnel Research 53

seo.co

JULY 26, 2023

Check out these free keyword research tools to get started. Keyword research tips Embrace long tail keywords. Use free SEO tools, but don’t be opposed to paying to get better features. You can increase your click through rate (CTR) by leveraging Schema markup. However, don’t stop at keyword research.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Hubspot

DECEMBER 22, 2020

PPC is one of SEO's most powerful tools — and vice versa. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Avoid paid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

JULY 16, 2021

Then, you pop over to Google’s Keyword Research tool to discover related search terms (read: keywords) such as: How to make ice cream. Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. That last bit is their intent. Homemade ice cream. Ice cream recipe.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Content Marketing Institute

JANUARY 23, 2018

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. E-tailing Consultancy). Whether your goal is brand awareness or conversions, video is an impactful tool that warrants investment.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Moz

FEBRUARY 20, 2019

This is my favorite visualization tool. The CTR of organic search is up to par with Facebook. It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately. It is to be expected for this CTR to be high.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Sprout Social

SEPTEMBER 17, 2019

You’ll also discover some excellent keyword research tips and tools. This step involves using keyword research tools like the Google Keyword Planner. You will need an AdWords account to use this tool. Enter the keywords from your list and the tool will provide you with search volumes and traffic estimates for each of them.

Keywords 101

Keywords Research SEO Lead Scoring 101

Launch Marketing

NOVEMBER 21, 2018

Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service. Conversion tracking is a free tool that shows you what happens when a web visitor interacts with your ad (i.e. Use the metrics to make data-driven decisions.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. E-tailing Consultancy). Whether your goal is brand awareness or conversions, video is an impactful tool that warrants investment.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

QuanticMind

NOVEMBER 5, 2019

Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Type a base keyword into Amazon’s search bar and take a look at suggested results to get ideas: There are also quite a few third-party keyword research tools out there that can help you build keyword lists specifically for Amazon.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Top Keyword Research Tools to Try.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Single Grain

DECEMBER 19, 2023

Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

OCTOBER 7, 2016

Once you’ve identified a piece of underperforming content, here are some things you can do to give it a boost: 1) Improve long-tail keyword use. Find long-tail keywords that better match user intent against the context of the article. 2) Optimize headlines to boost CTR. New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Paid search optimization is aimed at increasing product visibility. Utilizing Analytics.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

flux.la

FEBRUARY 1, 2020

Before you begin doing keyword research, it is crucial that you understand how they are classified: Head Keywords : 1or 2 words that have a high search volume Body Keywords : 2 to 3 words phrases with good search volume Long Tail Keywords : 4 or more words with low search volume; it accounts for most of the web traffic.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

QuanticMind

SEPTEMBER 28, 2018

To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Moz

NOVEMBER 20, 2019

It's a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do [insert cool and helpful thing here] — they had no idea! How to do general keyword research. 5:37 video.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Content Standard

MAY 22, 2024

Traditional SEO is the library’s bibliographic index (what some of us may remember as the card catalog 😉), a helpful tool that points you in the right direction but leaves you to navigate the shelves yourself. Think of the internet as a vast library. Let’s connect.

Marketing AI 85

Marketing AI Long Tail Marketing Multi-Channel SERP 85

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. 1: Retargeting by Long Tail Keywords. The use of emojis as a communications tool in online marketing is growing fast. Include emojis in your PPC ads to boost CTR.

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

accelerate agency

MAY 24, 2023

And what tools should you use? Well there’s one tool that you simply can’t do without: Google Analytics. Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site. Google Analytics is an extremely useful tool when it comes to SEO.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

MARCH 22, 2012

So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." That lets us capture traffic for the long-tail term and educate those readers about how generating leads through social media relates to inbound marketing.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Optinmonster

MARCH 19, 2024

In this guide, I’ll share 26 tools that’ll help you create better headlines. You can click on any one of them below to explore the tools listed in that specific section. If you aren’t sure if the headlines you’ve written are any good, use these tools to analyze your headlines and improve them further. And it’s free to use!

Lead Ranking 90

Lead Ranking Resources Lead Scoring Tools 90

accelerate agency

MAY 24, 2021

And what tools should you use? There’s one tool that you simply can’t do without: Google Analytics. Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site. How long they’re on the site for. Google Analytics is an extremely useful tool when it comes to SEO.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Diving deeper into on-page SEO, we wanted to know the marketers’ recommendations for on-page SEO tools (and which were the favorites of the most marketers). So, we asked them to name their favorite on-page SEO tool.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

NOVEMBER 9, 2022

In fact, over 36% of SEO professionals spend the majority of their time on keyword research – more than any other search engine optimization activity: To get started with keyword research , you can use tools such as: Semrush (premium). Get high click-through rates (CTR). As we discussed earlier, CTR is a ranking factor.

eCommerce 115

eCommerce Traffic SEO Product 115

seo.co

MAY 4, 2021

With an optimal placement and presentation of the featured snippet box, the showcased websites have a higher probability of a better CTR (click-through rate) and more traffic. For instance, to present a list of data analysis research tools, Google can list them out without ranking them from best to worst. Unordered List.

Features 98

Features Long Tail Marketing SEO SERP 98

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. They are a strategic tool to increase CTRs, thus driving more traffic to your site.

Traffic 102

Traffic Work Management Click Rate CTR 102

Single Grain

DECEMBER 22, 2023

Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches. I will be using the SE Ranking keyword research tool to find the keywords. Register for an API key from OpenAI.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52