Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. Google Analytics is astonishingly rigorous at suppressing social media success stats.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Focus on the long tail in B2B content to meet needs.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Directive Agency

APRIL 15, 2022

Under “Settings” in Google Search Console, you can find your “Crawl stats.” Further Optimizing Pages with Long-Tail Keywords. Long-tail keywords can be an SaaS brand’s best friend when it comes to organic marketing. Users who are making long-tail keyword searches are telling Google exactly what they want to find.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

RebelMouse

JUNE 20, 2023

Waiting until the next day to look at real-time metrics and make adjustments means their efforts will impact 20% of readers at best, and that’s a stat we don’t need Data Science’s help understanding. Ready to make the most of modern publishing? Request a proposal to take your website to the next level with RebelMouse.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Scoop.it

FEBRUARY 10, 2022

Research the phrases and specific long-tail keywords they use when looking for data on social media. The hard part comes when collecting quality content like different studies, researchers, and stats. HR companies and consulting agencies can have more success posting in-depth research and stats on Linkedin.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Moz

FEBRUARY 21, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Long-tail queries may be a nuisance and a half, but snippet-having queries are getting longer by the minute. When we bucket and weight the terms found in those long-tail queries by TF-IDF, we get further proof of voice search’s sway over snippets.

Features 52

Features Long Tail Marketing SERP Stats 52

ClearVoice

SEPTEMBER 23, 2021

If it contains statistics or other data that might have become stale or out of data, mark that with a note that you’ll need to update those stats. . Identify long-tail keywords that are relevant to the piece, then add content to optimize for those keywords. . Evaluate whether the piece also needs updating or just optimization.

Optimization 101

Optimization Content Lead Ranking Lead Scoring 101

Hubspot

NOVEMBER 17, 2020

A few stats in the blog corner: 59% of marketers find business blogging valuable. You saw those stats above. Research long-tail keywords to help you brainstorm niche topics that separate you from the pack on both platforms. Blogs and podcasts are both powerhouse marketing tools. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

KoMarketing Associates

AUGUST 18, 2015

Based on stats , Illinois Avenue is the most important piece to own on the board (sorry, Boardwalk fans). However, if it’s a term that seems to be less competitive (typically long-tail keywords fall into this category), we may be able to rank on the first page by simply executing a well-targeted blog post. Diversify Your Assets.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Directive Agency

FEBRUARY 1, 2022

No matter how long-tail you get with your keyword research, it’s hard to get to a customer-led approach when you’re starting with a base keyword like “Enterprise Software For Sales Enablement.” The stats truly do speak for themselves. The Benefits of Thinking Beyond SEO.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

seo.co

FEBRUARY 24, 2022

I always like to use Amazon as the perfect example of targeting the long tail. Whenever I see stats for a startup’s brand new website that starts to see big traffic spikes, the question I always ask is, “what organic keywords are driving that traffic?” There’s a high likelihood vanity metrics are at play.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Contently

DECEMBER 5, 2016

We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. You’ll start to see a gradual rise, particularly as your email list grows and long-tail search and social traffic give your publication a continued boost. Paid: 60,000. Social: 9,000.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Lead Liaison

MAY 16, 2017

With amazing stats like that, you probably think that blogging is hard to do. Use long-tail keywords so you reach your target market. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog. That means they have 434 percent more chances to get those organic clicks. It’s also incredibly easy.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

Method and Metric

NOVEMBER 6, 2020

Tools like Stat (I’ll never get used to calling it Moz) and Local Falcon allow you track how your website ranks at a hyper-local level. Rank well for these long-tail terms and footfall is bound to follow. Giving your customers a direct line to your associates can help you move them over that finish line. Customer Profiles.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. In this post, I’ll cover: B2B Content Marketing Stats You Should Know. B2B Content Marketing Stats You Should Know. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 76

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 76

Matchcraft

SEPTEMBER 21, 2018

Beyond the shiny dashboard and high-level stats, these folks aren’t digging deep to get to the really good stuff ! It’s a great way to uncover new ways to gain traffic, understand search query impressions, and create new long-tail keyword combinations. Yet unfortunately, most users just use GA for its at-a-glance-view.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Moz

APRIL 29, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Not only are PAA questions excellent long-tail additions to your keyword set, they’re also a great resource for content inspiration. Keyword lists keeping you up at night? We feel you — and so does every other SEO.

SERP 61

SERP Keywords Ad Building Stats 61

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. You may find it’s much easier to rank for these words. 4) Aim for scannable, longer posts.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Moz

MARCH 14, 2019

So it could be things like "Seattle Sounders news" or "Seattle Sounders stats" or a comparison of "Portland Timbers versus Seattle Sounders." 3–6 months: Begin to rank for things in the long tail of search demand. These are two soccer or football clubs in the Pacific Northwest.

SEO 73

SEO Top of Funnel Marketing & Strategy Long Tail Marketing 73

seo.co

JANUARY 20, 2021

I always like to use Amazon as the perfect example of targeting the long tail. Whenever I see stats for a startup’s brand new website that starts to see big traffic spikes, the question I always ask is, “what organic keywords are driving that traffic?” There’s a high likelihood vanity metrics are at play.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Marketing Insider Group

OCTOBER 6, 2020

Consider looking at stats a little differently: Volume tells you how widespread a problem/question is. Here we can search “thought leadership” and filter by autocomplete to see a nice list: You’ve probably heard 30 times by now that you NEED to choose long-tail keywords over short-tail ones for several reasons.

Keywords 362

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 362

Buzz Marketing for Technology

JUNE 27, 2008

150 favorites | 3621 downloads | 64 embeds ( Stats ). link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ The Long Tail: Why the Future of ResearchDocument.do?id=16465

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

QuanticMind

NOVEMBER 21, 2018

In the same vein, you’ll want to think of the plethora of long-tail and related keyword combinations that could further hone in on likely targets. Double Check Ad Schedules and Track Your Stats. From there, be prepared to adjust bids accordingly to make sure you’re showing up strategically throughout the weekend.

PPC 40

PPC Campaigns Tips Long Tail Marketing 40

Moz

JANUARY 24, 2019

We dug into a bunch of data in STAT to find out. Not only are PAA questions excellent long-tail additions to your keyword set, they’re also a great resource for content inspiration. Conversely, since STAT’s got super easy PAA and related searches reports, you could quickly cover about as much ground with those two.

SERP 51

SERP Features Long Tail Marketing Keywords 51

accelerate agency

APRIL 23, 2021

Connectio shared some compelling stats about how effective retargeting can be: Three of four customers notice retargeted ads. It’s not like content marketing targeting long tail keywords for organic search traffic. Social retargeting gives you a way to target those people.

Paid Search Agency 52

Paid Search Agency Ads Work Management Marketing Management 52

Moz

SEPTEMBER 9, 2019

In most cases CTR curves from GSC are highly skewed to the left with long tails which again indicates that Google reports very high CTR at low impression volumes. For more evidence of Google giving us biased data we can look at the distribution of CTR for all the keywords in our data set.

CTR 53

CTR API Impressions SERP 53

Brandpoint

AUGUST 20, 2018

If writers are required to find a certified professional as a source or can only reference an official document for information and stats, make it clear during this training. This is the time to review expectations for content quality, too. Display the writer’s credentials. Part 3: Are High-Quality Links Important for SEO?

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Ranking Lead Scoring 77

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. ” I quickly noticed major developments in the written content I was editing.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

DECEMBER 2, 2011

Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Approximately 3 billion search queries contain local terms every month. 20% of Google searches are for local information.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

Top Rank Marketing

OCTOBER 23, 2023

Solution: Redefining the ROI of inbound marketing As the stats above demonstrate, the problem with B2B inbound marketing isn’t actually making the impact; it’s proving the impact has been made. This has been an infamous ongoing problem in B2B that has led to the dominance of performance marketing at the expense of brand building.

Inbound Marketing 125

Inbound Marketing B2B Marketing Planning Work Management 125

Single Grain

SEPTEMBER 15, 2020

Consider these stats: 68% of online experiences begin with a search engine. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Dive Deeper: * How Long Does it Really Take to Rank on Google? But how low?

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Marketing Insider Group

FEBRUARY 13, 2020

Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. Single, simple keywords should naturally be included in all of your copy content, but you can also specifically include long-tail keywords or keyword phrases that match the search strings and phrases that searchers are searching for.

Paid Content 334

Paid Content Google B2B Marketing Mobile Advertising 334

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I think, long- term, that’s a smart play. Jay: Tell us, good sir, if we have a social media stat of the week. Listen Now. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Single Grain

AUGUST 30, 2019

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. So please, start optimizing your content, stat.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

Adobe Experience Cloud Blog

MAY 12, 2016

Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48