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Using STAT to Identify Featured Snippet Opportunities

Moz

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Click on the whiteboard image above to open a high resolution version in a new tab! Click on the whiteboard image above to open a high resolution version in a new tab!

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Ask a Content Guy: How Do I Scale My Content Marketing Program?

Contently

We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. cost per click on Facebook. That translates to around 60,000 unique visitors each month off the bat (assuming one-third of the clicks come from people who click twice).

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Tips for Identifying B2B SEO Keywords

Lake One

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

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5 Tips For Your Thanksgiving PPC Campaigns

QuanticMind

In the same vein, you’ll want to think of the plethora of long-tail and related keyword combinations that could further hone in on likely targets. Double Check Ad Schedules and Track Your Stats. From there, be prepared to adjust bids accordingly to make sure you’re showing up strategically throughout the weekend.

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Consider looking at stats a little differently: Volume tells you how widespread a problem/question is. Cost-per-click tells you how many companies are selling products/services as a solution. Take it a step further by choosing one long-tail keyword just to structure your content and tell Google what it’s about.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Click the play button to listen here: Download the audio file: [link]. I think, long- term, that’s a smart play. Listen Now.

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How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. Give cold ones something easy to watch/click. bsmarketer Click To Tweet. Get one of those variables wrong and you’ll pay (in higher cost per clicks, visits, and leads).