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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said.

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When Designers & Developers Collaborate, Your User Wins

Salesforce Marketing Cloud

He and Asterisk Loftis – Salesforce MVP and certified UX Designer – are locked in about this issue. Loftis continues to be on the organizing team and Mattison co-leads the Salesforce Black in Tech (BIT) community. That’s why it’s necessary to validate requirements with users. Of course, the bridge goes both ways.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

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6 Mistakes to Avoid With Your Employee Advocacy Program

Convince & Convert

In many modern organizations, the right hand doesn’t always know what the left hand is doing. By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Image via Unsplash.

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The Customer Experience Is a Content Experience

Content Standard

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

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ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences

Adobe Experience Cloud Blog

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity.