Content Standard
NOVEMBER 30, 2021
Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.
markempa
JANUARY 23, 2007
John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software. It’s great.
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Hubspot
MARCH 2, 2018
I'm locked into a contract with a competitor.". "I Instead, listen to them, validate their concern, ask qualifying questions, and respond in a thoughtful way. "It's too expensive.". There's no money.". "We We don't have any budget left.". "I I need to use this budget somewhere else.". "I I don't want to get stuck in a contract.".
markempa
JUNE 14, 2006
Do you have your web site’s good content under lock and key? And interestingly, those who do have good, relevant content lock it up behind registration pages. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They are coming to your site for information.
Unbounce
MARCH 8, 2023
Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.
Unbounce
APRIL 23, 2019
Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.
Content Standard
OCTOBER 2, 2020
” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” If it is not news it is worthless.”
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