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How to Market Content to Baby Boomers in 2022

ClearVoice

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Audience engagements act as social validation. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches.

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AI and Big Data Are Changing Our Attention Spans

Hubspot

The playbook is simple: attract human attention with cheap or free stuff -- cheap newspapers, Google search, interesting reading material -- and optionally resell that attention to the highest bidder. Where are we headed? In the face of this transformation, what can we expect? Answering these questions is hard. How Attention Works.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

” He added: “We have a supply-side platform, a demand-side platform, a customer data platform — a bunch of platforms that are all connected with each other deeply. in 2015, and we’ve now grown to become the second biggest exchange in the app eco-system. .” “The worst of what we anticipated is behind us.”

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10 creative lead gen examples sourced from marketing legends

Unbounce

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

Lead Gen 145
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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. (Thank goodness!). But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. There’s just too much at stake not to. billion on Cyber Monday.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Adding third-party authentication services also eliminates the need for email verification and ensures that you have the correct information. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020.