Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

ANNUITAS

OCTOBER 5, 2023

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Salesforce Marketing Cloud

JULY 12, 2023

The employee view In a survey of more than 4,000 employees across sales, service, marketing, and commerce, 73% said they believe generative AI introduces new security risks. Data masking replaces sensitive data with anonymized data to protect private information and comply with privacy requirements. They simply disappear.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Salesforce Marketing Cloud

AUGUST 7, 2023

These robots roaming the floors at some Salesforce offices do not take random photos of people or have access to personal information. “The The goal is to provide a more safe and secure work environment and do so as efficiently as possible,” said Robert Mirakaj, senior director, physical security operations for Salesforce.

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Are we there yet?

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

DealSignal

JANUARY 27, 2023

But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 322

CMO Work Management Paid Search Agency Planning 322

Zoominfo

MARCH 4, 2021

When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. This can be accomplished many ways; here are a few best practices: This can be accomplished many ways; here are a few best practices: Lock down the SSID of your router. The bottom line? Disable your router’s SSID broadcast.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

Martech

MARCH 6, 2023

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? We were one of the first DMPs coming to market in 2011.” Have DMPs been around so long we just take them for granted (like “big data”)? That was back in 2008.

Work Management 85

Work Management Marketing Management Paid Search Agency Advertising Agencies 85

Content Standard

JULY 16, 2016

But an IoT world doesn’t come without its problems and risks, and these are important for brands to factor into their content marketing strategy decisions. The same hacker could also disable your home security system, unlock the smart locks on your front door, and enter your home without breaking a sweat.

Privacy 40

Privacy Transparency Marketing Management Marketing Strategy 40

Eric Mower + Associates

OCTOBER 1, 2018

.” News broke this June that Amazon has adapted its Echo smart speakers for the hospitality market, signing Marriott as its first major customer. At the same time, as many as 75% are at least somewhat concerned about privacy issues around that technology. travelers whether they welcome the rise of smart hotels.

Privacy 40

Privacy Customer Surveys Opt-out Opt-in 40

QuanticMind

SEPTEMBER 22, 2023

For brewers, the process of crafting a beer that both adheres to these standards and stands out from the competition requires careful planning and attention to detail—sound familiar, digital marketers? Tradition looms large at Oktoberfest, but at the same time, change is a constant (again: Sound familiar, digital marketers?).

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Vision6

NOVEMBER 29, 2020

So we want to show you how to incorporate QR codes into your email marketing strategy and 3 benefits of linking your email forms. If you’re wanting to grow your email marketing list, then using your email marketing software to create forms is an easy way to safe-keep all your contact data on the one platform.

Lock-In 98

Lock-In Privacy Marketing Management Eye-Tracking 98

Liveintent

JULY 14, 2021

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. Yes: 87.2%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

ClickZ

JUNE 18, 2020

30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. The main challenge marketers face is gaining access to the critical data housed in cross-organization silos. Let’s look at why.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

QuanticMind

JULY 7, 2023

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. The element of supply-and-demand is as real as Santa is to your 3-year-old, so buy earlier to lock in space.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Vision6

JULY 5, 2020

If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! The same goes for staff turnover in your marketing team.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

Inbox Insight

MAY 24, 2024

Avoid being locked into long contracts if the partnership underperforms. Avoid being locked into long contracts if the partnership underperforms. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Are there any refunds or discounts?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Vision6

DECEMBER 20, 2020

With Vision6 all your data is stored on Australian servers and locked down by a security that is better than Fort Knox. So here’s a step-by-step guide on how you can create your own branded contact tracing form, that meets all the data privacy standards, and keep your business compliant. Don’t have a Vision6 account?

Contacts 98

Contacts Lock-In Paid Search Agency Display 98

Biznology

MARCH 19, 2015

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. While it’s too early to know what that the IoT will actually look like, what is clear is that the IoT will revolutionize marketing.

Internet Marketing 80

Internet Marketing Mobile Advertising Privacy Lock-In 80

Digilant

FEBRUARY 25, 2021

The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations. A good online digital marketing agency will understand your end goal and will consider your success to be their success.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Planning 52

Martech Advisor

MARCH 27, 2020

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Trend 1: Companies Are Locking in Consumers With New and Unique Mechanisms, Driving Habitual Engagement.

Trends 85

Trends Paid Search Agency Planning Amazon 85

Lake One

JUNE 6, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. Sales, marketing, finance, and customer service departments, for example, may maintain separate repositories of data, resulting in fragmented information landscapes.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 14, 2018

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? There’s no running log kept of who used the lock and when. Bitcoin, of course.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

LiveRamp

MARCH 18, 2019

Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. Authenticity in marketing approach. Much of the conversation at SXSW this year revolved around artificial intelligence and paradoxically, human-based interactions.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. What Is Retention Marketing?

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

ActiveDEMAND

MAY 2, 2018

As a digital marketer, the regulation of more personal data will not have a large impact on your business unless you are in an industry that collects such data from customers. How Do These New Regulations Affect You as a Digital Marketer? As a digital marketer, you now must be transparent about how you handle personal information.

Privacy Policies 40

Privacy Policies Opt-out Opt-in Work Management 40

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Lock up your data! Why ML Insights? billion in 2021.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

chiefmartech

JANUARY 16, 2018

If you’re an executive or senior practitioner at the intersection of marketing, technology, and management, you’ll want to a check it out. MarTech is the world’s leading vendor-agnostic conference on the dynamics of marketing technology management. And those are just the keynotes.

Marketing AI 50

Marketing AI Work Management Marketing Management Lock-In 50

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Marketing teams, on the other hand, have centralized much of their activity and reporting within marketing automation systems (MAS).

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Biznology

MAY 29, 2015

Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. They also expect their providers to be responsive, flexible, and know just what they need.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. Who Can Use LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. What does this mean for marketers and e-commerce brands? The spike in email marketing associated with Black Friday and Cyber Monday represents a huge opportunity for cyber criminals to send phishing emails to consumers.

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Biznology

JULY 15, 2014

The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. While this information is important to domain marketers, researchers, and brokers, this information is also interesting to your competitors. Register Domains for Multiple Years.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80