list work 
The Point
MARCH 22, 2024
List benefits, not topics. Don’t list topics or key themes, or worse yet, the agenda. But it works because it conveys something concrete vs. vague and general. Now, suddenly, I have a reason to read further. Avoid the temptation of telling the reader what the Webinar will “cover.” Yes, it’s a cliché.
The Point
NOVEMBER 15, 2022
A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.
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The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.
The Point
MARCH 23, 2023
Create, prioritize, and approve ideas list (list of potential modifications to test) 7. Define and assign values to desired user actions. Define user personas. Define supporting pages for each user action. Establish conversion rate baseline. Set up and implement tests 8. Introduce new ideas. Resolving Concerns 4.
The Point
FEBRUARY 28, 2023
Work with your BD representative or agency partner to define clear expectations and KPIs. What is the value-add that makes you distinct from other partners in a way that customers would want to work with you? What content assets or other calls to action (CTAs) have worked best in the past? Define your message.
The Point
FEBRUARY 28, 2020
Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?
The Point
SEPTEMBER 23, 2020
The simple fact is that there is no, one KPI that works for every ABM strategy, company, or even group of accounts. For example, you may be able to show that Web visits from your target account list have increased by 50 percent. Marketing Qualified Accounts (MQAs). Opportunities/Pipeline Value/Pipeline Velocity.
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