The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

MARCH 25, 2016

Don’t just list topics – instead, provide specific, concrete things that the reader will learn, discover, gain or take away from the event. Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

MARCH 9, 2011

According to various industry statistics, a large percentage of consumer search activity is related to location. By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. Think of that page as your Google business listing.

Google 100

Google Business Mobile Advertising Search Marketing 100

The Point

NOVEMBER 20, 2015

. • of a sufficient duration , vs. a short-term “one off” approach, so that that success relies less on an accident of timing, and more on a consistent nurturing and education of the targeted list. Possible channels for ABM include: – Proactive, outbound email and direct mail as a “drip campaign” to the targeted list.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists. In fact, I’d recommend it.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Promoting transparency and trustworthiness.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MAY 4, 2015

If a prospect searches on a particular topic and sees a list of ten white papers on that subject, the title of your content and the quality of its abstract will likely be the difference between that prospect downloading your content vs. your competitor’s. . Remember: an abstract is, essentially, an ad. Download this paper now.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

MARCH 16, 2010

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. job search. Feel free to contribute your favorites in the comments. job openings.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Bulk Rental/Co-Branded.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

SEPTEMBER 16, 2010

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients. Does the rented email list have a future?

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

OCTOBER 18, 2012

The introduction follows on the heels of a similar announcement at September’s Dreamforce conference by Bizo , when they unveiled Bizo Company Targeting , a solution that also allows B2B advertisers to target display ads at prospects within target accounts, say Fortune 1000 companies, or a list of names from within the advertiser’s CRM database.

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

The Point

SEPTEMBER 8, 2010

Remarkably, the cost to rent email lists even from reputable publishers hasn’t changed much in recent years, even while open, click-through, and lead rates have plummeted. As a result, ROI from rented lists has nose-dived, and email programs to those lists are now a dodgy proposition in all but the most ideal circumstances.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

The Point

JUNE 20, 2011

Here are 8 ideas based on a list we created recently for a client: 1. Lists works well here (e.g. Title your post with search results and Twitter in mind (i.e. Launching a CEO blog but the boss isn’t sure what to write about? A good place to be controversial. Industry Trends – how is your industry/space changing?

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards. Added branded terms to the campaign.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

SEPTEMBER 9, 2014

A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. Plus, B2B buyers have become expert buyers.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. That’s doubly true for search campaigns when, as we describe above: 1. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Filtering by job title is, in our experience, rarely worth the additional cost, for the same reasons.

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

NOVEMBER 28, 2011

Brainstorm all possible topics for the newsletter (keeping in mind the audience and goal, as above) and then whittle that list down into 4 or 5 categories. Create an editorial calendar and identify contributors. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. If your company has been persuasive on-line, you’ll make the short list.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

The Point

OCTOBER 14, 2010

When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. It makes a big difference for SEO and search traffic. (Think you have enough content? Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

SEPTEMBER 6, 2011

Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

AUGUST 25, 2017

Most agencies (ours included) provide their client list online for all to see. If I were hiring an agency, I’d review that list and either a) find a company where I already know people on the marketing team, or b) choose a company in a similar category and search on LinkedIn to find possible connections.

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

The Point

JUNE 16, 2015

In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks derived from prospects who aren’t really searching for terms related directly to your product or service, but who saw (and clicked on) your ad anyway.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

The Point

SEPTEMBER 20, 2016

HS) SEM (paid search) is one. One, it’s pretty much a full-time job, and secondly, the benefits of managing multiple search accounts (as we do) is that you learn what’s working, you evolve your best practices very quickly, and you can cross-pollinate successful techniques across clients.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

JANUARY 6, 2012

At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. Improve the user experience by making the library easy to browse, search and navigate. Visitors can search for topics or browse by content type.

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

The Point

JANUARY 6, 2014

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Bad creative to a good list will always outperform good creative to a bad list.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100