Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Promoting the post: This step isn’t mandatory, but it sure helps a lot. Social media platforms like Facebook and Twitter have millions of daily users. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Craftmanship

MARCH 8, 2018

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Using paid media to promote earned and owned media will help brands reach people they wouldn’t typically engage with. Not sure where to begin?

PR 150

PR Social Media Studies Media 150

Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Overseeing organic Facebook and Twitter is one thing. Today, social media is manifestly visual.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Key metrics to look for: Impressions.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Buffer

DECEMBER 15, 2021

I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. While this is necessary for promoting the job, it’s also an exercise in defining exactly what you want out of this role. Let's dive in! ✨ 1.

Social Media 85

Social Media Work Management Marketing Management Process 85

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

The Marketing Blender

DECEMBER 28, 2020

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. Public relations – Get your voice out there by saying yes to executive interviews, offering quotes or sound bites to relevant channels. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Walker Sands

OCTOBER 25, 2023

Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email. How do you prefer being pitched?

PR 98

PR Media Case Studies Vendors 98

Sprout Social

JANUARY 18, 2022

When a Twitter user surfaced insensitive Tweets from a tenured IU professor, their social team quickly set up a Listening Topic to understand the volume and reach of the conversations surrounding the issue. . To promote your company’s vision at scale, you need to get your executive leadership team on social. Media relations .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The key is promoting it to individuals. Click To Tweet.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

EveryoneSocial

JANUARY 25, 2022

We chose Alex, Circle’s senior public relations specialist, as our December Rockstar for a number of reasons, but we’d be remiss not to point out that one of his admins, Holly Maddox, also said he’s quite the legend — specifically, “the Jimi Hendrix of employee advocacy.”. I love to see the overall engagement!

Curation 52

Curation Public Relations Communities Promotion 52

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. They certainly don’t need the publicity. Sound familiar?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

ClearVoice

DECEMBER 4, 2020

I took a few informal polls of friends and colleagues working in varied industries including public relations, journalism, content creation, academia, law, and even healthcare consulting. Private vs. promotional: it isn’t always an easy decision. Privacy vs. professional promotion. via @rachelcw… Click To Tweet.

Privacy 97

Privacy Advertising Agencies Social Media Paid Search Agency 97

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’ll reach out in any way we can, including LinkedIn InMail, via DMs or Facebook Messenger (but only if they already follow you or are already your friend) and even those annoying contact pages, clicking through all the Spam Arrest confirmation emails.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Special promotions: Limited-time offers, contests, rebates, special events.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. Paid social is when you pay to promote your post to a specific audience. Facebook, Twitter, LinkedIn and Instagram all support paid advertising. It also lets you use lookalike targeting to get better results.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Marketing Craftmanship

MAY 7, 2015

Put Your Media Exposure to Work: Too often, media placements are passively hung on a website or a LinkedIn profile like a hunting trophy. For example, if you’ve scored a bylined article in a respected publication, initiate a discussion on the article’s topic within appropriate LinkedIn user groups, and attach a link to the published piece.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. What is off-page optimization? Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

markempa

JULY 8, 2013

Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. A Twitter identity for Seymour, @SeymourKnowMore. A LinkedIn profile for Seymour. It combined these elements to promote the new brand at the trade show.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Hubspot

JANUARY 10, 2014

You may be thinking, "Of course I use social media to promote my marketing campaign!" For instance, HubSpot partner IMPACT Branding & Design promotes its offers on different social media platforms. Here''s an example of IMPACT promoting the same offer on Twitter. Channel #2: Public Relations.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Customer Experience Matrix

MARCH 19, 2010

Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 million in tech spending by helping users share ideas on how to solve their problems more cheaply. million in tech spending by helping users share ideas on how to solve their problems more cheaply.

Social Media 120

Social Media ROI Examples Media 120

Hubspot

AUGUST 13, 2014

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. So if you''re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with how you promote your content.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). LinkedIn is an excellent place to discover contact information for professional contacts (AKA, your journalists). Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences.

Press 100

Press Distribution PR Public Relations 100

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Leave a trail to your videos around your site with thumbnails and links promoting them. Make It Social. This will increase your engagement and comments, a key to video success.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Social media has been around for some time now. User-Generated Content.

Social Media 67

Social Media Trends Media B2B 67

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can leave a response , or trackback from your own site.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Hinge Marketing

MARCH 3, 2016

If used properly, your firm can harness that potential to address multiple challenges: Public relations. Establish your visible expertise by promoting the content you create and that of others that your target audience will find useful. LinkedIn: 3–5 times/week. Recruiting. Content marketing. So, pace yourself.

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Biznology

NOVEMBER 22, 2011

Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. Experimenting keeps Abraham Harrison au courant. The link popped off to a company called GaggleAMP. I joined up. I set it up. I am frustrated because building a Gaggle takes a long time.

Opt-out 80

Opt-out Opt-in Twitter Linkedin 80

Webbiquity

SEPTEMBER 9, 2014

In some cases, you’ll be able to find contact information for the individual in charge of public relations—but often as not, this will be someone from an outside agency rather than a company employee. That may be the most fundamental fear of all: being social means being human.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. For example, “PRO: Twitter gives us a great way to leverage PR. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

MARCH 25, 2013

TopRank started as a product/service that we offered in conjunction with public relations services. Unless of course you pay to promote your Facebook updates. The best places to find me on the web are at my Online Marketing Blog , Check out my book “ Optimize ,” on Twitter , Google+ and LinkedIn. ———-.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Walker Sands

AUGUST 1, 2022

Do you feel like Twitter is one of those spaces that you’re constantly interacting on? I get a lot of information from Twitter — I just don’t tweet a lot. If I don’t hit follow, I still read what they’re posting because Twitter is funny in that there are these weird little pockets.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52