Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. Support Your Content Strategy With Great Content Promotion. What is Content Promotion? Related: Why is content promotion important?

Promotion 48

Promotion Traffic Tips Adwords 48

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Everything Counts in Brand Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. But, for those in public relations, this is the worst thing they can do. However, even with these factors, the reality is that expectations for public relations and communications teams are not downsizing in proportion.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. So yes, ungate some of your content. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Craftmanship

MARCH 8, 2018

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Using paid media to promote earned and owned media will help brands reach people they wouldn’t typically engage with. Not sure where to begin? Share in the comments below!

PR 150

PR Social Media Studies Media 150

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Promoting the post: This step isn’t mandatory, but it sure helps a lot. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Vidyard

AUGUST 4, 2021

Emails with embedded video messages tended to neutralize the negative experience of email and in fact, promoted a more positive experience than just text. For instance: Maps of brain activity showed that the inclusion of a video in an email is not a negative disruption to the viewer. Sign up for Vidyard for free: [link].

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Convince & Convert

FEBRUARY 22, 2017

Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox. Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. Do you agree?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

The Marketing Blender

DECEMBER 28, 2020

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. Public relations – Get your voice out there by saying yes to executive interviews, offering quotes or sound bites to relevant channels. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. Paid social is when you pay to promote your post to a specific audience. Facebook, Twitter, LinkedIn and Instagram all support paid advertising. It also lets you use lookalike targeting to get better results.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

EveryoneSocial

JANUARY 25, 2022

We chose Alex, Circle’s senior public relations specialist, as our December Rockstar for a number of reasons, but we’d be remiss not to point out that one of his admins, Holly Maddox, also said he’s quite the legend — specifically, “the Jimi Hendrix of employee advocacy.”. I love to see the overall engagement!

Curation 52

Curation Public Relations Communities Promotion 52

Sprout Social

FEBRUARY 8, 2021

Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. When you’re promoting posts and running ads, your marketing director or finance team will want to see that their investment is bringing in desired results. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

ClearVoice

DECEMBER 4, 2020

I took a few informal polls of friends and colleagues working in varied industries including public relations, journalism, content creation, academia, law, and even healthcare consulting. Private vs. promotional: it isn’t always an easy decision. Privacy vs. professional promotion. via @rachelcw… Click To Tweet.

Privacy 97

Privacy Advertising Agencies Social Media Paid Search Agency 97

Buffer

DECEMBER 15, 2021

I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. While this is necessary for promoting the job, it’s also an exercise in defining exactly what you want out of this role. Promote the Role on Social (Of Course!) ✨ 1.

Social Media 85

Social Media Work Management Marketing Management Process 85

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The key is promoting it to individuals. Click To Tweet.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. It doesn’t matter if you promote from an official business page or your personal page on Facebook. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

AUGUST 13, 2014

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. So if you''re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with how you promote your content.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Sword and the Script | B2B

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. After the advertisement was published, sales demand increased even more. How much time?

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Hubspot

JANUARY 10, 2014

You may be thinking, "Of course I use social media to promote my marketing campaign!" For instance, HubSpot partner IMPACT Branding & Design promotes its offers on different social media platforms. Here''s an example of IMPACT promoting the same offer on Twitter. Channel #2: Public Relations.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’ll reach out in any way we can, including LinkedIn InMail, via DMs or Facebook Messenger (but only if they already follow you or are already your friend) and even those annoying contact pages, clicking through all the Spam Arrest confirmation emails.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. What is off-page optimization? Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Special promotions: Limited-time offers, contests, rebates, special events.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Sprout Social

JANUARY 18, 2022

To promote your company’s vision at scale, you need to get your executive leadership team on social. As more professionals turn to platforms like LinkedIn and Glassdoor to assess new job opportunities, maintaining an employee-centric social media presence will only become more important. . Media relations .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Walker Sands

OCTOBER 25, 2023

Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. I have gotten pitches from LinkedIn and Twitter, it’s not a super big deal to me how I’m pitched to. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

Hubspot

JUNE 23, 2011

LinkedIn took personalization to a whole new level today with the announcement of its newly enhanced social advertising platform , which is currently being rolled out to select members and will be released in phases over the next few weeks. Worried about what this means for your LinkedIn privacy? What exactly does this mean?

Paid Search Agency 28

Paid Search Agency Linkedin Ads Personalization 28

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). LinkedIn is an excellent place to discover contact information for professional contacts (AKA, your journalists). Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences.

Press 100

Press Distribution PR Public Relations 100

ClearVoice

JULY 29, 2021

A virtual PR agency primarily staffed by freelancers: April Margulies began her career working at top agencies including Weber Shandwick, Edelman, and Rubenstein Public Relations. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hinge Marketing

JANUARY 9, 2020

According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. While most would see this as a brilliant advertising or public relations campaign, Red Bull and GoPro saw it as a scientific mission that they were willing to sponsor. billion websites.

Research 118

Research Co-Registration Brand Identity Branding 118

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. In my career, I have tried event planning, public relations, and advertising, but it wasn’t until I started managing accounts and customer relationships that I found my passion. ABM Behind the Scenes, a Chat with Megan Anderson.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Sword and the Script | B2B

APRIL 19, 2022

For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. In addition, you can use it to promote earned media pieces you’ve already landed.

PR 69

PR Twitter Brand Identity Branding 69