B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? This is very short-sighted.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

AUGUST 8, 2011

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information.

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

DECEMBER 17, 2013

Now more than ever, a “legacy” or old website can keep you from getting found online. They also don’t scale between desktop and mobile devices – something that is very important as more and more people use their smartphones and tablets to search for solutions online.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

DECEMBER 26, 2011

Because more and more online and electronic logos display best in a square format. The Problem with Online Logos. It is OK to create a small version of your logo to use online in addition to your existing logo – see some examples below. If your logo is not square, it should be! What’s the Solution?

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. Quality, online content (even if it was written years ago) is the key to getting found online today. What kinds of content will fuel your online marketing machine?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers? They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 30, 2013

Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Over 90 percent of corporations use LinkedIn to search for skilled workers.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. That’s LinkedIn. I thought this was a great description. One social network seemed to become better after its IPO. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

APRIL 21, 2015

Because they are technologists, CIOs and other techs often research online. Make sure your online image is credible and business-like. Make sure your online product content is easy to access. Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn. But all CIOs are human.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

AUGUST 23, 2013

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. I think this is because more marketers understand Facebook than LinkedIn. Plus, social media is kid stuff, right?

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

OCTOBER 6, 2011

We created a simple online survey and sent it via email to my client’s customers and prospects, explaining the purpose of the survey and how long it would take to complete. What do their customers do on Facebook? Would they be interested in receiving news from the business on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Post a status update on LinkedIn and Facebook once a day. You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. They are reaching more people online and successfully convincing them to buy.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We posted daily tweets that contained links to our blog posts and to relevant content online. The results came in! What about you?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. I suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. ” Connect strategically now.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 23, 2014

Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more. Following your customers on their Twitter and Pinterest does not require their permission.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 3, 2014

”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. Plus, it’s Google! How can you not create a Google+ page? I hope this post has sparked some ideas for your marketing tactics in 2014.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JUNE 14, 2013

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. ” It’s not about pushing out tons of messages to stay at the top of online search results, but rather it’s about adding value for your buyers by filtering valuable information for them.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JUNE 28, 2012

So, I created categories for Facebook and LinkedIn. Online Privacy is a big issue so I created a category for that. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MARCH 14, 2014

I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). But now they can go online and get information when they need it. There’s the sales man, who told me, “I’m not an expert in social media, but in six months I will be.”

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

DECEMBER 6, 2012

Check how many connections the consultant has on social networks, especially LinkedIn. I found and pre-interviewed some viable candidates from the online directories and was able to refer two to my client, who is thrilled with the result. Find out what professional associations and business networks the consultant belongs to.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 13, 2011

The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. There are two things that copywriting is critical for today – social sharing and content. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. LinkedIn Resources. LinkedIn Resources. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Even better, get your customers to tell people online how your product or service changed their lives. Be Your Brand Online. It’s also critical to know whom you want to personify online to represent your business.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Even better, get your customers to tell people online how your product or service changed their lives. Be Your Brand Online. It’s also critical to know whom you want to personify online to represent your business.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Automate this by linking a press release feed from your online service. Now it’s time to make it happen!

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. Disruptive Innovation. The Internet is the disruptive innovation that has changed how people buy things. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 8, 2012

Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach. Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 18, 2010

Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. A strategic social media presence is key to getting found online. See my previous post, Why Marketing Content is Key to Getting Found Online.).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100