MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Generate landing pages & PDF assets for verticals, personas, or other segments. Make sure you don’t miss a future MKT1 event or newsletter. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Content Standard

APRIL 7, 2016

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base.

Linkedin 42

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 42

NuSpark Consulting

MARCH 3, 2016

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. Online News Release.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

DECEMBER 9, 2012

Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Online releases are submitted to major search engines, industry journals, and social networks. With LinkedIn, promote your white paper in a form of discussion. . Online News Release. Online Display.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

FEBRUARY 1, 2021

They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. Use LinkedIn for promotions targeted to your industry.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Digital B2B Marketing

MAY 25, 2011

Many email newsletters are from a noreply@company.com address. At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. We would be able to respond in public or private. They are intended to be one way communications. In Email 2.0,

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Terminus

OCTOBER 29, 2021

Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). Connect & Qualify is an instance of what James Carbarry calls “Content-based networking” in his boo k with the same title. Overview of the Three Campaigns. Creative Direct Mail Outreach.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

RebelMouse

JANUARY 29, 2019

Complete support for logging in to your communities through Facebook, Google, Instagram, LinkedIn, and Twitter. You can now have a community per section/category/vertical, as well as clear leaders and members for each community. LinkedIn (coming soon). Newsletters. Social Login. Your Own Social and Interest Graph.

Communities 40

Communities Ad Building Verticals User-Generated Content 40

Oktopost

MARCH 31, 2021

Whether it’s a newsletter, a promotion, or an invitation to a webinar, adding a video element can potentially increase conversions by up to 80%. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. They are an excellent networking opportunity for participants and your employees. .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Single Grain

JANUARY 29, 2024

User-generated content (UGC) is fast becoming a cornerstone for successful marketing strategies, particularly on platforms like LinkedIn. So much so that the social network has managed to blend the authenticity of content from its users with the organization and management of LinkedIn AI to develop “Collaborative Articles.”

Linkedin 52

Linkedin Traffic Work Management First-Mover Advantage 52

NetLine

OCTOBER 10, 2019

If they promote primarily via email, ask them how you can opt-in to their newsletters so you can see the flow and underlying value-prop being offered. . Asking your network through LinkedIn and other professional membership groups is a smart way to build your list, too. . How do they get the leads? How do they qualify leads?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hinge Marketing

JUNE 16, 2014

” Networking to Success. Part of that early success was due to his networking efforts. Jay was also active in the industry outside of work, volunteering his time and attending up to four evening networking events per week. “My network was built on chicken wings and Bud Light,” Jay says.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Internet Marketing Consulting 48

MKT1

NOVEMBER 16, 2023

So in this newsletter mini-series, I’m covering how to go from zero growth marketing strategy to picking channels and running campaigns that are the perfect fit for your audience, market, stage, creative, and marketing advantages. last month’s newsletter. Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Courtney Wiley of iNgage Networks also made this suggestion 43.In Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. I actually work at Vertical Measures! Joining the LinkedIn group now. Lots of great resources out there – books, blogs and more.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

APRIL 4, 2011

Encourage social sharing (Facebook, LinkedIn, etc.) SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events, and parties. Newsletter problems? Are you a Search Engine Watch Member? | Company intranets and message boards. Team meetings. Simple word of mouth at/around the office.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Directive Agency

APRIL 19, 2017

Personal Profile Shares for LinkedIn. The Subject Line/Title – what are you calling your newsletter/email blast (monthly or weekly)? Quora – user oriented Q&A forum open to any type of question regarding any industry, vertical, or topic. For email blasts, there are two major factors to take into consideration.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Optinmonster

FEBRUARY 26, 2020

For starters, you’ll need to embrace Google’s vertical video ads. With 90% of consumers watching videos on their mobile devices, square and vertical ads just make sense. Plus, vertical ads work nicely as Instagram Stories. For instance, Microsoft Ads offers LinkedIn profile targeting and more reporting options.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Ledger Bennett

OCTOBER 28, 2020

These can vary from single-topic live webinar series, to full-day events will parallel tracks, to virtual tradeshows complete with exhibit halls, networking space, keynote & breakout speakers, just to name a few. Effective virtual events can take shape in various formats. Pre/In/Post-Event Approach to Campaign Management.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Unbounce

JUNE 29, 2021

Get new subscribers for your newsletter? An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. Heatmaps make it easy to visualize complex data and understand it at a glance: Final vertical swipe. Invite people to an event?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Marketing 261

APRIL 5, 2021

type of company, industry, vertical, etc.) Did you upgrade your LinkedIn account to LinkedIn Premium? Use your network. Start building a base of customers by reaching out to your network. Your target audience’s needs and wants should sync with your niche offering (see #2 below). Work on selling.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Hubspot

AUGUST 21, 2023

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. For example, LinkedIn offers options for job title, job function, company size, and geographic location. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. Make a table like this one below.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

nDash

JUNE 23, 2021

Social media networks they visit and share content on. Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Many marketers use sites like LinkedIn and Medium where they can self-publish while simultaneously growing an audience.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

ClickZ

DECEMBER 31, 2022

The company operates both online and through a network of studios and physical retail locations across the United States, offering garments that embody the principles of a mindful lifestyle. mDesign Home Décor mDesign is a vertically integrated, DTC brand specializing in the provision of elegantly designed home decor and storage solutions.

Branding 52

Branding Brand Identity Lead Ranking Ethics 52

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). networks , that we have a diminishing level of distinguishing. Why do we have all these different social networks.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. You’ll also want to email a link to your list (sometimes in a larger newsletter). Owned Media: Using Your Permission Marketing Assets.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Convert

AUGUST 17, 2022

You can benefit from their expertise and experience in working with customers across industries and verticals to run more robust experiments. There is no need to reinvent the wheel; an idea we borrowed from Positive John’s Positive Experiments newsletter. Access to a network of experts. Now for the juicy part.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59