Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Launch Marketing

NOVEMBER 15, 2023

Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media. .”

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Content Standard

SEPTEMBER 5, 2019

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke. Now, instead of serving up only top-trending content first, LinkedIn is prioritizing relevant, industry-specific conversations, led by everyday people. What the New LinkedIn Algorithm Likes.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Content Standard

OCTOBER 8, 2019

Today, marketers are able to use social listening and analytics software to discover what consumers crave and enjoy. Here’s how to target LinkedIn ads to drive conversions and build your audience. Getting Started With LinkedIn Targeting. Retargeting usually results in engagement. Photo source: Bench Accounting on Unsplash.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. Brandon , LinkedIn).

Social Networks 100

Social Networks Ning Web 2.0 Education 100

sagefrog

DECEMBER 13, 2023

Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads. Relative to other social networks, LinkedIn users tend to be older, more educated, and wealthier.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. This is a very successful company.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Organic reach in social media is growing tricky by the day.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Only B2B

DECEMBER 29, 2022

LinkedIn and cold calling are still effective B2B marketing strategies. Businesses that prioritize social selling have a 51% higher chance of exceeding their sales targets. And 78% of B2B enterprises that employ social selling outperform those that don’t. Social selling is a long-term endeavour.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Exo B2B

MARCH 6, 2024

Relay your articles on social networks and in your newsletters. I have to cut here for optimization reasons 5- Promote your content : Share your blog posts on social networks, in newsletters and on other platforms relevant to your target audience. Offer to subscribe to your newsletter.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Content Standard

OCTOBER 12, 2017

Marketers also struggle to make sense of these innovations and copycat behaviors across social networks. Social media marketing often feels like chasing a moving target: Even as you’re investigating the merits of live video streaming on Facebook, other social networks are offering a similar service and pleading their own case.

Social Media 138

Social Media Media Social Networks Network Marketing 138

Contently

JUNE 8, 2017

The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. But social targeting alone won’t help you.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Contently

MARCH 6, 2018

I relegate those relationships to Twitter and LinkedIn. We used Facebook ads to triple our email list in a few months , optimizing for posts that led to a higher newsletter conversion rate. That’s how I’d recommend using Facebook ads—drive folks to blog content that compels them to sign up for your newsletter.

Content 167

Content Linkedin Facebook Analysis 167

Martech

JANUARY 9, 2024

A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) A note on size.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Network character restrictions and consumer behavior shaped social into a fast-paced channel.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . A couple of quick tips for posting on LinkedIn: . Plan your posts. Post, post, post.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? You have to determine which content is appropriate for your audience, brand, and chosen social networks.

Social Media 124

Social Media Media Tips Best Practices 124

Webbiquity

FEBRUARY 23, 2021

We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with. Previous Posts in This Series.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. It will list in there, “March 28 Webinar from Newsletter,” “March 28 Webinar from Social Media,” “March 28 Webinar from News Release,” etc.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hinge Marketing

APRIL 18, 2014

In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet.

Linkedin 48

Linkedin Webinar Metrics B2B Thought Leadership Marketing & Strategy 48

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. LinkedIn: 500 million users. Social media business statistics. Social networks earned an estimated $8.3 Social video statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Excelsior Research

APRIL 22, 2022

Understand how the platform works and how you can fit your social media strategy in this platform. LinkedIn If you are running a business you must have heard about this social media platform. LinkedIn is a platform for B2B marketing where organizations connect with each other. Share on linkedin. Share on facebook.

Social Media 52

Social Media Media Best Practices Business 52

Hubspot

SEPTEMBER 18, 2023

LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Industry Newsletters : Keeping up with industry news can really pay off. These newsletters are often full of potential trigger events as well as keep you informed about industry changes. Track this event with : LinkedIn 3.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Content Standard

APRIL 7, 2016

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base.

Linkedin 42

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 42

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Convince & Convert

FEBRUARY 1, 2016

Another shining example is GitHub, the social network for programmers. They have a robust social strategy that includes all major social networks and a crowd-sourcing initiative to empower others to create and share their content. Make sure your social activity maps to your buyer personas.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

Sprout Social

FEBRUARY 7, 2023

After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. We had similar results at Sprout.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

EveryoneSocial

DECEMBER 21, 2020

Instead of sending a one-off email or message in a group chat to your colleagues about a helpful newsletter or blog related to a new project, you could start a group devoted to that topic and keep the conversation going and refreshed. Automate Company Newsletters with Content Email Feature.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

EveryoneSocial

APRIL 14, 2022

A team of informed, engaged employees who not only understand EveryoneSocial’s brand, but also actively share it with their personal social networks. Which would you rather share: an article full of expert insights and practical tips that’ll actually benefit your LinkedIn followers? The result? Or a company press release?

Press 95

Press Newsletter Network Marketing Social Media 95

Hubspot

OCTOBER 12, 2012

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. But you must know that those "top" social networks aren't the only ones out there, right? Why Niche Social Networks Are Valuable.

Social Networks 28

Social Networks Network Marketing Social Marketing Planning 28