B2B Marketing Traction

JANUARY 30, 2013

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. Over 90 percent of corporations use LinkedIn to search for skilled workers. LinkedIn has personal profiles and company profiles.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You actually have a marketing budget. Why isn’t your marketing working? You have a great product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 9, 2014

“But wait a minute,” you say, “what do you mean, pre-launch marketing ? ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. This post gets a little more into what to do in your pre-launch marketing.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 21, 2015

Here’s what you need to know to market successfully to CIOs. He or she] prefers to use judgment rather than perception, meaning that he or she focuses on predictability, planning and control rather than perception, which is the ability to be adaptable, spontaneous and flexible.” Do you have a plan for marketing to CIOs?

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2011

This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine? Tweets, LinkedIn and Facebook status updates. Have a plan and follow it with discipline. Provide quality information that solves problems, answers questions, and gives you credibility.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. So, I created categories for Facebook and LinkedIn.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. Others like LinkedIn and Facebook require that customers accept your invitation. Contact New Incite today.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. Read my previous bog, Why Product Launch Plans Need to Include Social Media.) your market personas. By the way, Crossing the Chasm refers to the seminal book by Geoffery Moore, about how to market technology. ” Connect strategically now. Engage them.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

MAY 11, 2015

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest?

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

APRIL 19, 2012

It’s just another tool to add to your marketing toolbox. See my previous post on this, B2B Marketers: Are You a Hedgehog or a Fox? That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? Start any marketing program with a solid foundation and understanding of what your business is now and what you want to be.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. 4 Ways B2B Marketers Can Use Secret Pinterest Boards.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MAY 3, 2011

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. ” Their answer?

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. We’re as authentic and engaging as possible, because we spend time developing your marketing persona and strategy.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 13, 2012

Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) Watch trends in mobile marketing. What are you doing?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Have a strategic vision of how social media fits into marketing as a whole. I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

FEBRUARY 5, 2013

Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc. Contact those on your launch stakeholder list and connect with them on LinkedIn and other social media platforms. Month 7 – Write a product launch plan.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Write a creative marketing persona that describes each type of customer that buys your product or service. Know your customer.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100