Hubspot

DECEMBER 22, 2011

A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

PureB2B

JUNE 20, 2022

Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. Time your test to coincide with periods of high traffic to achieve statistical significance more quickly. So where does this fit into your lead generation efforts? A systematic approach is key. Restructure for mobile.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Zoominfo

FEBRUARY 7, 2019

Consider these statistics ( source ): 43% of people answer cold calls. The average landing page conversion rate is 2.35%. With conversational marketing, the days of one-size-fits-all lead capture forms are over. In fact, research suggests mass marketing engagement rates are at an all-time low.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

NuSpark Consulting

OCTOBER 27, 2013

The statistics are evident; B2B usage is on the rise. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. When users click the overlay they can be sent to website or landing page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Convert

APRIL 12, 2021

So now that you trust your tool, you want to run your test for 2-4 weeks, even if you get enough conversions to be statistically able to shut it off before. Read more about A/B Testing Statistical Significance: How and When to End a Test. Get Statistically Significant Results. How do you know when to end a test?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Unbounce

MAY 17, 2022

Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. When Landing Page Testing Goes Wrong. You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests).

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 311

Tactics Sales Qualified Leads Generation Lead Scoring 311

Optinmonster

MARCH 13, 2024

If yes, you can use them as a marketing hack to generate qualified leads. You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. The content that you behind sign-up forms or paywalls is called gated content or lead magnets.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Optinmonster

JULY 30, 2021

It can help you find the perfect scroll depth for your pages, so you know exactly where to display your popup. You can see how far your visitors are scrolling down on your blog articles and landing pages. Next, there’s an option inside the MonsterInsights settings page that you can turn on to track scrolling depth.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Anyword

APRIL 15, 2022

As an affiliate marketer, you probably want to establish a set of landing pages and review templates that showcase your brand value to website visitors. Elementor makes it easy for you to create, configure, save, and share these templates so you don’t have to start every new page from scratch. Optimize for mobile.

Marketing Websites 52

Marketing Websites Enterprise Management Work Management Marketing Management 52

Hubspot

FEBRUARY 17, 2016

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Lead Capture Tools. Let's get converting. 1) HelloBar. 1) HelloBar. 6) LandBook.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Optinmonster

MARCH 19, 2020

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. Ideally, that will be some sort of landing page for whatever offer you’re promoting. Let’s get started!

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

SnapApp

APRIL 4, 2018

Landing Page Performance (views and conversions). Marketing Qualified Leads Conversions. The data overwhelmingly suggests that when a lead is received the percent chance of conversion is at its peak if they are contacted within 5 minutes. Website Traffic to Website Lead Ratio – Again, pretty straight forward.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ActiveDEMAND

OCTOBER 21, 2019

These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. The profitability of attracting traffic to your website is in converting them to leads. This is where you need lead capture forms and lead magnets to entice your visitors to become leads.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Valasys

JULY 15, 2019

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Mailmunch

MARCH 29, 2021

The statistics also show that around 306.4 MailMunch also comes with a range of powerful integrations, purpose-built landing pages and templates, and A/B testing. These tools help generate leads, lower cart abandonment and boost conversion rates. . It’s also a great tool to increase lead capturing. .

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. With statistics like these, it’s easy to see why marketing automation solutions are an absolute necessity to keep small to medium-sized businesses competitive. Overwhelming. Actually, you’ve got lots of options.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

LeadSquared

NOVEMBER 4, 2020

Invest in marketing automation tools to automate lead capture through many sources. Use CRM software to keep a tab on the activities of your enterprise lead and nurture it from time to time. It also provides extensive data from all the integrated platforms and offers a logical narrative to the overall statistics.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Parse.ly

SEPTEMBER 26, 2022

shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. With these insights, businesses can then make changes to the page or user interface and see how those changes play out by measuring user behavior. One of the add-ons available from Parse.ly

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Optinmonster

APRIL 9, 2020

In fact, social proof statistics show that 92% of people will trust a recommendation from a peer and 70% of people will trust a recommendation from someone they don’t even know. OptinMonster is hands down the best tool you can use to create beautiful lead capture forms and grow your email list.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

LeadSquared

SEPTEMBER 12, 2014

Take a look at some statistics from LeadSquared’s own Analytics data: 1. Clicks Average Conversion % (if the Landing Page is good) = 20% = 32 Leads. If you give an offer, like a free counseling session, the conversion rate can increases to 50-70%, which means at least 80 Leads. So, what do you do to grab attention?

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

QuanticMind

JANUARY 16, 2019

In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. The first job of good PPC landing pages, then, should be to provide instant and easily digestible value from the moment they load on the user’s browser.

Landing Pages 40

Landing Pages PPC Optimization Lead Scoring 40

Only B2B

FEBRUARY 1, 2023

A lead is a potential customer who has shown interest in what your business has to offer. High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. Inbound leads have a 58% higher conversion rate than conventional leads.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Hubspot

JANUARY 15, 2015

Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. For t he landing page on the right, we used smart content to show testimonials to visitors coming from U.K.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Parse.ly

APRIL 6, 2020

shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. With these insights, businesses can then make changes to the page or user interface and see how those changes play out by measuring user behavior. One of the add-ons available from Parse.ly

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

FEBRUARY 27, 2024

Constant Contact also lets you create lead capture forms and popups that you can embed in your landing pages. Beacon offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Hubspot

NOVEMBER 22, 2011

Make sure your offers' CTAs also direct visitors to targeted landing pages with lead-capture forms. Run your test, determine its statistical significance , and make decisions on the types of CTAs you use on your blog based on your results. Optimize Evergreen Blog Content With New CTAs. Does layout affect clicks?

Conversion 28

Conversion Tips Banners Opt-out 28

Hubspot

OCTOBER 17, 2018

Experiment until your results are statistically significant. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Customize landing pages for different channels. Leads -- they’re great!

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Webbiquity

SEPTEMBER 6, 2022

To further show how effective videos are at generating user engagement, here are a few statistics: The most popular video length is up to two minutes. People linger 6 times longer on pages with videos. Include a lead capture form. Your lead capture form will be the CTA. Implement video SEO properly.

Video Marketing 307

Video Marketing Product Generation Lead Scoring 307

Hubspot

NOVEMBER 23, 2011

Move readers along to another piece of content related to the one they've just read with an effective call-to-action that links to a landing page with a lead-capture form in every blog post you write. If you've used any data, statistics, or research in your post (and you should!), Did you use at least one image?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

OCTOBER 12, 2011

We're not saying every post has to be littered with charts, graphs, and statistics, but incorporating data can be a great way to build authority as a trusted thought leader and industry expert. It Has No (or Few) Calls-to-Action: Here's the thing: in and of itself, your blog isn't a direct source of leads.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

SendinBlue

JUNE 29, 2022

Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. It enables you to create drip campaigns, send transactional emails and SMS messages, capture leads, store and segment audiences, and set up chatbots.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 4, 2024

Beacon is a user-friendly tool that offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer. Lead Capture Forms to build highly customizable lead generation forms on your best-performing landing pages.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

JANUARY 21, 2013

You can send people to a specific external web page, such as a landing page for an offer on your website, or you can send them to a page on LinkedIn about your company, such as your compa ny page or a group discussion. On this form, ask people important questions that help you qualify them as a good lead or not.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Optinmonster

APRIL 27, 2020

The secret ingredient for promotional success is a stellar landing page. That’s because landing pages are so much more effective at getting conversions for a specific product than a site’s general homepage. Pre-sell page. Sales page. Squeeze Page. You’re probably right.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Hubspot

JANUARY 15, 2013

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Seem like a tall order?

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

ClearVoice

SEPTEMBER 7, 2022

For lead generation, marketers can leverage full video tutorials on YouTube, short-form explainer videos on TikTok, in-line product videos on landing pages, and more. Industry reports are perfect for content marketing B2B lead generation. Industry reports. Ebook guides are a step up from your usual in-depth blog post.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52