Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. How to Prioritize Your List of SEO Keyword Research.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Webbiquity

OCTOBER 21, 2022

The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. It should avoid common copywriting mistakes as well as keyword stuffing. Pick the Correct Keywords. Keyword research and selecting the right keywords to embed in your content are crucial.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keywords 100

Keywords Research SEO Tools 100

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Image: Blue Nile Research.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Ask an Expert.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 72

Research Customer Satisfaction Hubspot Lead Scoring 72

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Brightedge

JUNE 3, 2020

In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty.

Research 80

Research SEO B2B Long Tail Marketing 80

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 65

Research Customer Satisfaction Hubspot Lead Scoring 65

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

DivvyHQ

APRIL 9, 2019

Researcher Joanne Cantor from the University of Wisconsin conducted research into the social impacts of movies like Jaws, dubbing real-life behavior changes of moviegoers, “The Jaws Effect.”. In Content Marketing Institute’s 2019 research, a full 63% of B2C organizations cited changes to SEO and search algorithms of top importance.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Type in a keyword to see which sites are most popular on a given issue. You’d surely appreciate any shortcuts you can find.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Marketing Insider Group

FEBRUARY 15, 2021

To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword. 10x content must be substantially better than all the content using the same keyword. Research the Competition. This post will explore what 10x content is, how to master it, and more.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

Marketing Insider Group

MARCH 10, 2021

Sites would compete to rank for keywords without Google’s new elements distinguishing them in the results. If you rank in the top five for the given target keyword, becoming a featured snipped is a huge opportunity. These are locations that Google deems relevant to the user’s keyword. Image Pack. Shopping Results.

SERP 274

SERP Paid Search Agency Features Companies 274

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Content Standard

APRIL 16, 2024

At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels. It’s also common for keyword research to be misaligned with business objectives.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Then align this research with the marketing content and campaigns you are creating.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Sprout Social

APRIL 29, 2024

Use keywords to find UK topics UK-specific keywords help you find influencers who create culturally relevant content for your target audience. Location-based keywords, like specific UK cities, neighborhoods or landmarks, are also great for finding influencers who create content in those areas. million Instagram followers.

Brand Identity 100

Brand Identity Branding Advertising Agencies Lead Ranking 100

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Google Trends is a great resource for real-time keyword information.

Budget Programs 81

Budget Programs Research Software CMO 81

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. The shift to research online by buyers also fueled the boon.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290