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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Human Resources departments use AI-assisted filters to detect keywords in resumes. And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. There’s a chatbot for that.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark Consulting

Twitter recently launched a keyword targeting option for Twitter Ads. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. What do you think of Promoted Tweets by keyword?

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

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Data and Demand Gen – what’s new?

Jackie Walts

Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com. Intent and search data – keyword info on which companies or individuals are searching for solutions like yours. (Or They all feel very similar to work with right now. Data modeling has gotten easier too.

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NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. We are also investing heavily in social media and our future plans have it front and center. This is such a HUGE addition to the world of data services.

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